As head of NAB’s Pilot program, John Clark is using his background in technology, new media and education to root out people and companies that may have some benefit for broadcasting as it attempts to reinvent itself for the digital age. His mantra: “What are things that we can do that serve our local communities, but at the same time continue to make us have great, growing and viable businesses?”
Through its Pilot program, the NAB says it will award $20,000 to the person or persons who come up with the best business idea for how radio and TV broadcasters “can engage their communities with next generation content on any device, whether big, small or moving?” Runners up get $15,000 and $10,000.
NAB Labs is evolving into Pilot, a coalition of media industry stakeholders with the goal of advancing broadcast technology and broadcaster innovation. It will be led by John Clark, formerly of the Reese News Lab at the University of North Carolina.