TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Getting Back Into The Game
While the COVID-19 pandemic has battered the live sports industry, including broadcasting and cable networks, creative minds have been …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | A Glimpse Into The Future Of Entertainment
The pandemic has sharpened focus on new technologies, including virtual applications. "In the next five to seven years, you're going to see …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Time For Talk About Race In Media
That is an inherently uncomfortable proposition. But, as we are seeing amid civil unrest and protests across this country and abroad, having …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Solving The Complexities Of Software Solutions
Any new software process transformation should begin by asking three questions: What are the costs? What are the business requirements and …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Defusing Distress During Uncertain Times
I know of no crisis communications manual or management course that instructs one on how to lead during a worldwide pandemic. The reality is …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Redesigning The Workforce, Post-Pandemic
In March, when state shutdowns began, companies had only days to transition to work-from-home. No one could predict how long such …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Rising Above A Pandemic
Enlightened businesses who will survive today’s challenging environment will realize the value of reaching customers via equally savvy media …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | COVID-19 And Media Companies’ Futures
With every generation relying on media from a multitude of sources to inform and distract more than ever before, there is a huge opportunity …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Navigating Tricky Political Public Files Rules
Broadcasters face new and complex political file requirements resulting from a series of decisions the FCC made in late 2019 that have …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Reaching Your Highest Goals Through Change
Embracing the unknown helps us own the future. Self-awareness must come first, as it requires us to recognize the ways of behaving that …
TVN’S FRONT OFFICE BY MARY COLLINS
Mary Collins | Cloud Gaming Poised For Growth Spurt
The recommended isolation to combat the coronavirus provides an ideal growth medium for a media business focused on immersive storytelling …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | How To Improve, And Ease, The Hiring Process
Filling a vacancy can be problematic. However, there are good candidates and good solutions for companies willing to think creatively. Such …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Boosting Minority Ownership Hits Roadblock
Why have the FCC’s decade-long efforts to liberalize the broadcast ownership rules been stymied by two judges and will that continue?
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Coaching Can Be Key To Bettering A Business
Selecting the right company leaders for coaching and helping them identify the coach that will be most effective for them can accelerate …
TVN’S FRONT OFFICE BY MARY COLLINS
Collins | Risk Taking As A Business Strategy
The ability to take risks, a skill that can be practiced and mastered, can lead to improved outcomes. Challenges that require a risk-taking …
Front Office
Collins | What’s It Take To Attract The Best Employees?
Mostly, it requires companies to pay careful attention to how they come across in social media and on their own websites, thinking of them …
MFM Names New Board Members, Officers
Media Financial Management Association (MFM) today announced the 2019-2020 officers and newly elected board members for the association and …
TVN'S FRONT OFFICE BY MARY COLLINS
Political Just Part Of Mix For Success In 2016
Although political and the Summer Olympics bode well for local TV, there are a number of factors that will affect advertising in 2016, …
Front Office By Mary Collins
Stop Missing Digital Ad Sales Opportunities
Stations are shortchanging themselves, says Gordon Borrell: “Traditional media’s relentless requirement to do more with less has …
Front Office by Mary Collins
Averting The (Advertising) Credit Crisis
There has been an insidious move by major brands to delay payment for advertising services rendered. In the past few years we’ve seen …
Front Office By Mary Collins
Avoiding Social Media Content Firestorms
With the growing importance of second-screen applications, particularly those involving social TV, it’s very likely most of your news …
Front Office By Mary Collins
Avoiding Social Media Content Firestorms
With the growing importance of second-screen applications, particularly those involving social TV, it’s very likely most of your news …
Front Office by Mary Collins
Feeling Stressed? Rebalance Your Goals
One way to address overcoming some of the stress that we — and the people we manage — are experiencing is by alleviating the …
FRONT OFFICE BY MARY COLLINS
Tips For A Hostile Client Makeover
Everyone needs to know how to defuse the tension in the heat of the moment when dealing with hostile advertising clients, employees, …
Front Office by Mary Collins
Running The Numbers On Collection Firms
There have been a number of major national cases over the past several years where experienced collection companies were able to collect …
Front Office by Mary Collins
Unclaimed Property A Big Risk For Stations
Companies are required by state laws to try to reunite ex-employees and others with unclaimed property — prizes, credits, wages, …
FRONT OFFICE BY MARY COLLINS
Ignore Social Media Rules At Your Peril
Social media campaigns by stations must not only comply with standard state or federal laws that apply to all promotions regardless of the …
Front Office by Mary Collins
Tap Local TV’s Digital Ad Revenue Potential
Through their local ad sales teams, TV stations have relationships with the 5.6 million small- and medium-size enterprises looking to devote …
Front Office by Mary Collins
Proper Credit Management Yields Extra Cash
Lowering a company’s days sales outstanding can be, well, outstanding. Collections expert C. Robin Szabo describes a careful way of …
Front Office by Mary Collins
Clash of Cultures Costly In New Hiring
Employers can save themselves considerable time and resources by making sure they understand their own corporate culture and taking care …
FRONT OFFICE BY MARY COLLINS
Setting The Tone For Strong Management
There is a clear link between a company’s bottom line and the “tone at the top” (TATT) set by its managers and …
Front Office by Mary Collins
Math For Mobile DTV Adds Up For All
Incorporating the broadcast-based service into smartphones and tablets at MCV and the Moble500 Alliance are trying to do would bring a …
Front Office with Mary Collins
How To Make The Most Of Social Media
Traditional media must recognize that having a social media strategy is essential for remaining competitive. Stations can’t take …
Front Office by Mary Collins
New Contracts Are Music To Station Budgets
The recent settlement reached between the American Society of Composers, Authors and Publishers and the Television Music License Committee …
Front Office by Mary Collins
Obscure Accounting Rules Can’t Be Ignored
Two accounting organizations are in the process of converging their two sets of accounting standards. Essentially, the proposed change will …
Front Office by Mary Collins
MFM 2012: Keys To Unlocking Digital Rev
Presenters at our Media Finance Focus 2012 conference last week emphasized the need for media companies to adopt a “fleet” …
Front Office by Mary Collins
Handling Digital Ads Harder Than It Has To Be
Michael Shimkin (left), ESPN’s senior accounting analyst, explains the value of creating a standardized media industry credit …
Front Office by Mary Collins
Can You Bank On Your Broadcast License?
The issue of whether a broadcast license can be used as collateral is a huge one. It appeared to have been settled in the 1990s by a series …
Front Office by Mary Collins
Don’t Lose Sleep Over Financial Challenges
Media Finance 2012, MFM’s upcoming annual conference, has put together a series of sessions designed to ease the minds of finance …
Front Office by Mary Collins
How To Prepare For An Uncertain Future
Coming up with a scenario that challenges our business assumptions is precisely the type of tactic that Barbara Cohen (left), president of …
Front Office by Mary Collins
What Stations Must Know About Political Ads
Washington communications attorney Jack Goodman answers common questions about stations’ responsibilities regarding political campaign …
Front Office by Mary Collins
Gen Y’s Latest Trend: Cord Cutting
A growing number of young adults born between 1980 and 1995 — Gen Y — are purchasing over-the-air antennas to watch television …
FRONT OFFICE BY MARY COLLINS
Person To Watch: Cox’s Lacey Lewis
The Media Financial Management Associations is honoring outstanding industry executives with its People to Watch awards. Among this year's …
FRONT OFFICE BY MARY COLLINS
Resolve To Take Time For You In 2012
Too often, when we pass up on informal and formal activities to aid our professional development for the sake of a pending project, we are …
Front Office by Mary Collins
Avoid Problems Posed By Medical Records
Late last year, the Equal Employment Opportunity Commission published regulations governing the Genetic Information Non-Discrimination Act …
Front Office by Mary Collins
How To Stay In Tune With Music Copyrights
Even the slightest unauthorized uses of copyrighted music in television programming, advertisements and content developed for online and …
Front Office by Mary Collins
Tablets Spell Out Stations’ Mobile Future
2011 has been called “the year of the tablet.” What we’re seeing with mobile today is really no different than any of the …
Front Office by Mary Collins
Taking Some Of The Risk Out Of Disaster
You can't prevent natural and man-made disasters, but you can mitigate their impact on your business by preparing for emergencies and making …
Front Office by Mary Collins
TV Everywhere Can Work For Everyone
It's not about the technology used for delivering TV programming; it’s about the viewer’s ability to access the desired …
Front Office by Mary Collins
Making Every Employee Part Of The Team
One of the most important ingredients to the success of any business is employee engagement. Here are a variety of strategies you can use to …