The out-of-home media industry doesn’t have an audience measurement standard sanctioned by the Media Rating Council but that’s about to change. MRC CEO George Ivie said Thursday that a new OOH standard is “imminent,” adding that the group expects to release a standard this quarter for the industry to consider and comment on.
The company’s third major acquisition in 14 months expands iSpot’s currency offering with solution for verification of TV audiences in bars, restaurants, gyms, transportation hubs and public spaces.
