On Thursday, Ron Lamprecht, NBCU EVP of business development and digital distribution, detailed NBC’s recent efforts around digital, including work with Snapchat and investments in BuzzFeed and Vox. In particular, Lamprecht discussed Snapchat and how, while monetization on the platform remains a challenge, NBC is benefiting from its work with the ephemeral social media service so far.
Ron Lamprecht
May 1, 2024
Editor on Duty: Mark K. Miller
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