ROXi’s FastStream technology allows local TV news organizations to create interactive versions of their broadcast TV news where viewers can pause, play and skip news segments instantly without need to download an app. The new format is designed to make broadcast TV compelling and attractive to younger consumers and build demand for NextGen TV devices.
Roxi, the U.K. based music video service launching in the U.S. in the first quarter, is working with Sinclair to orchestrate three interactive music video channels using the new ATSC 3.0 technology early this year. Sinclair is handling advertising sales and other business and technical aspects of the channel, including distributing it in markets where Sinclair does not own TV stations.
Backed by Simon Cowell, Kylie Minogue and Sheryl Crow, the streaming service looks to supplant smart speakers.
