ROXi’s FastStream technology allows local TV news organizations to create interactive versions of their broadcast TV news where viewers can pause, play and skip news segments instantly without need to download an app. The new format is designed to make broadcast TV compelling and attractive to younger consumers and build demand for NextGen TV devices.
3 News Interactive Las Vegas, a demo of what the future of local TV news could look like, was unveiled today at NAB 2024. Powered by ROXi’s new FastStream technology in partnership with Sinclair Inc., 3 News Interactive Las Vegas has all the interactive features of a downloadable TV app without the need to download or launch an app on the TV, all delivered over broadcast TV thanks to FastStream and NextGen TV.
Unlike traditional TV news broadcasts, the new Interactive Local TV News Channel always starts at the beginning of the program with the latest headlines, no matter when a viewer tunes in.
Viewers can skip any segment of the news that have no interest in, or jump directly to Headlines, National News, Local News, Investigate and Local Weather segments.
Content includes Sinclair’s KSNV Las Vegas and news syndicated from The National Desk combining news from local Sinclair stations across the U.S. into one news national feed.
Unlike traditional linear broadcast TV news channels, viewers can pause, play and skip through the news items. Rob Lewis, ROXi CEO, said: “This is the world’s first Interactive local tv news channel delivered in partnership with Sinclair Inc on NextGen TV and it represents the future of local TV news. With our FastStream technology, we’ve created the first local TV news channel that’s made for the TikTok generation.”
Skip Flenniken, Sinclair’s VP-GM technology business development who partners closely with ROXi on the new FastStream-powered Interactive TV Channel experiences, said: “This new FastStream powered local TV news experience showcases the full interactive capabilities of NextGen TV and shows how broadcasters can deliver exciting new services into homes across the US.”
ROXi’s Rob Lewis added: “Local TV news has been a core part of American life for more than 75 years with over 800 local news channels now broadcast daily to TV viewers. Despite this, linear delivery of news content by TV broadcasters has remained largely the same for three quarters of a century, even though the way viewers consume news media has evolved with technological advances.
“The generation of consumers have been brought up with YouTube and TikTok in their pocket want to control their broadcast TV viewing experience interactively and FastStream powered local TV news channels on NextGen TV gives broadcasters the capability to deliver on this expectation, as well as accelerate demand for NextGen TV televisions.”
ROXi will host private previews of this interactive local TV news channel at NAB in Las Vegas at the ROXi booth (W4015) at the NAB Futures Park, Las Vegas Convention Centre, West Hall.
16 May 2024
23 May 2024
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