Turner To Rebrand TBS, Remake TNT
At the Turner upfront Wednesday morning, Kevin Reilly rolled out a very ambitious plan, including a rebrand of TBS, a makeover for TNT, a goal to double production of original content over the next three years, and a new ad program called the Turner Data Cloud. It’s all a part of a push by Turner, and cable TV generally over the past few years, to compete more closely with broadcast for both ratings and ad dollars.
The Kentucky men’s college basketball team nearly lost a game for the first time this season on Saturday night, which made TBS a big winner. The Wildcats’ final-seconds win over Notre Dame to secure a spot in the Final Four became the highest-rated college basketball game in history on cable and the most-watched program ever on TBS, according to Nielsen. The contest averaged an 8.4 household rating on TBS, peaking with an 11.1 from 10:45 p.m. to 11 p.m.
NEW YORK (AP) — The exodus continues at “The Daily Show,” with TBS announcing Thursday that it is giving longtime correspondent Samantha Bee her own topical comedy show. TBS had […]
Exclusives
LOS ANGELES (AP) — There’s another departure in store for “The Daily Show.” Jason Jones will leave the Comedy Central series after nearly a decade to star in and produce […]
TBS Chief Levy Has Mobile On His Mind
TBS President David Levy at NATPE: “We produce content for digital and television. The one area we are concerned about is mobile. Impressions are skyrocketing. Penetration is huge. But we have to get to a point with advertisers where we figure out how to monetize it.”
Turner Broadcasting System is launching its first lifestyle brand — Upwave — initially online before bringing it to TV, aimed at entertaining and informing health-conscious Americans on nutrition and fitness topics.
NEW YORK (AP) — Keith Olbermann is getting back into broadcasting to host TBS’s postseason baseball studio show, staying away from politics for the moment. Turner Sports said Wednesday that […]
2014 and 2015 NCAA men’s basketball tournament games will air on TBS as yet another major sporting event jumps from broadcast. Three years ago Turner began broadcasting the first five rounds of the tournament along with CBS, but the marquee Final Four contests had remained on broadcast. Under the new arrangement, which covers 2014 and 2015, CBS will retain custody of the NCAA men’s basketball final. In 2016, TBS will televise both the Final Four and the national championship, then the three games will switch to CBS in 2017.
For Better or Worse, about three couples dealing with the challenges of dating and married life, will move from TBS to OWN for its third season, starting this fall.
