Toni Knight, founder and CEO of WorldLink, says that station GMs need to be thinking strategically about direct response advertising as they downshift out of a lucrative political year. She shares the view from the DR side in conversation with TVNewsCheck’s Michael Depp. A full transcript of the conversation is included.
Toni Knight
May 1, 2024
Editor on Duty: Mark K. Miller
Stay Connected
Subscribe
Events
-
Streaming Revenue Strategies for Local TV
16 May 2024
-
News, Sports & Remote Production in 2024
23 May 2024
- View more events