Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6% plan to increase their spending on connected TV (CTV) campaigns, according to a […]
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As the television industry looks for better ways to measure viewers, NBCUniversal wants the audience metrics used to buy and sell advertising to take into account the quality of the video and how much it engages consumers. NBCU on Wednesday is holding its annual pre-upfront presentation highlighting its data and technology capabilities for advertisers. This year’s event is called One23.
The strategic partnership is designed to expand self-service buying and attribution to millions of marketers of all sizes.
