RUMOR MILL

Zucker Looks To H’wood Trades For Reporter

New CNN boss Jeff Zucker has been looking to raid certain print publications to beef up the network’s talent roster. A source says he’s “reached out to some top reporters in Hollywood to help CNN break more news in that area.”

Variety Lays Off Staff, Plans To Reduce Frequency

Deadline Owner Penske Media Buys Variety

Variety, the century-old entertainment trade newspaper once considered the bible of the movie industry, has been sold to online publisher Jay Penske and private equity firm Third Point LLC, the companies said today. Penske Media Corp and Third Point paid about $25 million to buy the money-losing, 107-year-old newspaper from medical and technical publisher Reed Elsevier.

Penske Takes Inside Track In Variety Auction

Reed Elsevier, looking to unload the 107-year-old title, its last remaining North American trade magazine, has been forced to cut Variety‘s asking price by more than 25% and offer “seller financing” to close the deal. The publishing giant hopes the moves entice one of the two remaining serious suitors, Jay Penske’s Penske Media Corp. or Marc Lasry’s Avenue Capital, to cross the finish line.

Marc Lasry Leads Bidders For Variety

New York billionaire Marc Lasry’s Avenue Capital has emerged as the front-runner to take control of Hollywood trade Variety. Variety’s parent company, Reed Elsevier, has accepted the hedge fund’s bid for between $30 million and $40 million, a source close to the talks says. Barring a last-minute challenge, a deal could be announced as early as this week, the source adds.

Finkelstein And Burkle Battle For Variety

Jimmy Finkelstein — co-owner of The Hollywood Reporter, Billboard and Adweek — is one of two final bidders for cash-strapped Variety, while billionaire Ron Burkle is the other suitor still in the running, a source close to the situation says.

Variety Acquires Research Company TVtracker

Variety To Offer News Blog Outside Paywall

Variety’s Schneider Leaving For TV Guide

Who Left ‘Variety’ – And Where They Went