Michelle Woods Tapped As Sales Director At KRON

Nexstar Media Group’s CW affiliate KRON San Francisco has hired Michelle Woods as its new director of sales. She will oversee all sales efforts for broadcast and digital, including all KRON4 platforms, kron4.com and its 24/7 live news streaming app, KRONon.

With a career spanning over three decades in television sales, Woods has worked in New York City, Tampa, Los Angeles, San Francisco, Memphis and Seattle. She joins KRON from the KIRO Seattle, where she was director of sales since February 2017.

A native of San Francisco, Woods also held several sales leadership roles at the Bay Area’s Fox affiliate, KTVU, where she was an account executive, national sales manager and local sales manager before becoming general sales manager at WHBQ Memphis.

“Michelle’s experience and proven leadership skills make her the ideal fit for our organization; she is well known and respected in the Bay Area media community,” said Jim Rose, KRON VP-GM.