TV2025: Monetizing the Future will return to NAB Show New York at the Javits Center on Oct. 25 to unpack broadcast’s most urgent revenue concerns in a year of particularly strong economic headwinds.
Sessions will include a look at the challenges persisting around currency, measurement and analytics and the state of NextGen TV’s bid to make a successful value proposition to consumers. They will also engage the promising opportunities emerging around sports rights returning to broadcast TV; the growing revenue potential around well-developed FAST and AVOD streaming channel strategies; the efficiencies and content opportunities enabled by cross-station group collaborations; and strategies for building a breakout hit in a multiplatform world.
The event’s keynote, a conversation with TV station group leaders on the state of the industry in conversation with TVNewsCheck Editor Michael Depp will also return, as will the presentation of TVNewsCheck’s Station Group of the Year Award to this year’s winner.
“This has been one of the most challenging years in recent memory for local broadcasters, who are grappling with a political off-year coupled with persistent challenges to linear TV advertising and slow economic growth,” Depp said. “This year’s TV2025 event focuses on helping broadcasters chart a path through those dynamics.
“We’ll be checking in with the extremely fluid situation in sports rights, in which some groups have been making aggressive, successful efforts to bring professional teams back to broadcast,” Depp continued. “We’ll give an honest assessment of NextGen TV’s consumer value proposition. And once again, we’ll have four voices from the industry’s C-suite weigh in on TV’s most pivotal issues — streaming, regulation, the network/station group relationship and the changing economics of developing hit programs.”
Sessions include:
Go FAST, Go AVOD: Charting a Streaming Revenue Strategy for Local Media — Broadcasters are rapidly launching FAST channels, many of which are joining existing AVOD apps. Streaming executives discuss the revenue upsides and expectations of each.
The State of Currency, Measurement and Ad Analytics — How are competing currencies, measurement systems and analytics being applied across TV stations’ linear and digital platforms, and where is the ongoing lack of a common currency having knock-on effects across the ad sales ecosystem?
Station Group Leaders on the State of the Industry — Chief executives of four leading station groups share their thoughts on spot TV, streaming, NextGen TV, the regulatory outlook, digital platforms and more in this annual conversation with TVNewsCheck Editor Michael Depp.
Collaboration and the Future of Content Creation & Monetization — Technology hubs add efficiency and the ability to collaborate across locations. How are groups designing facilities, new shows and new ways of collaborating to take advantage of this? How is this changing the way teams work across locations? Are teams and technology keeping up? How big a factor is the cloud? Are revenue advantages materializing?
C-Suiter’s Guide to AI: Cutting Costs & Finding New Revenue — TVNewsCheck offers an executive view of the cost-saving and revenue generating potential of AI technology in both storytelling and selling advertising. From transcription, captioning and editing to speeding up producers’ access to archival video, highlighting trending stories and creating social media posts, AI is expanding its role in newsroom and programming operations while enabling new opportunities to license video. The same technology is creating commercials and even creating AI-versions of anchors and presenters, who can host promos for overworked staff.
Cloud Strategies for TV Station Groups — Media companies have begun implementing cloud workflows and anticipate decreases in the cost of ingest, production and playout along with an expanded capacity for creating content for a multimedia audience. How are leading technology thinkers designing and implementing cloud workflows for TV station groups? Can they be applied to small organizations as well as large? Can they loosen the pressure on the cost of producing local news?
Building a Breakout Hit in a Multiplatform World — How do you balance the demands of profit vs. audience and still produce compelling content? How do you keep a show cost effective in a multiplatform world? How does a successful show stay fresh? Content creators and programming executives weigh in.
Register here.
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