AI

Hollywood talent agencies and producers have met with AI companies, including ChatGPT maker OpenAI, to learn about how their technologies could be used in entertainment.

Amazon is investing $2.75 billion in the artificial intelligence firm Anthropic, part of a larger push to “accelerate” adoption of generative artificial intelligence technologies. The company announced the investment Wednesday, noting that the new $2.75 billion investment is on top of the $1.25 billion the company poured into Anthropic last year. The companies also said that Anthropic will use Amazon Web Services as its “primary cloud provider.”

The Middle Eastern country is creating a gigantic fund to invest in AI technology, potentially becoming the largest player in the hot market.

The benefits of AI and generative AI are becoming glaringly evident in the world of media buying and planning, where smarter trendspotting and better targeting and optimization rise quickly to the surface.

U.S. companies are ramping up recruitment of artificial-intelligence professionals and paying a premium for talent. Firms in the tech sector and beyond went on a hiring spree after the onset of the pandemic before pivoting to a focus on efficiency through layoffs and other cost-cutting measures. The market for AI-related roles has proved resilient, job-listings data show.

Top technologists from Fox Corp., Tegna and Sinclair, along with cutting-edge content creators, unpack how generative AI will play an instrumental role in future production in a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show on April 14. Register here.

Musk said the prominent AI start-up had put profits and commercial interests ahead of seeking to benefit humanity.

Despite growing interest, the effects of AI on the news industry and our information environment — the public arena — remain poorly understood. Insufficient attention has also been paid to the implications of the news industry’s dependence on technology companies for AI.

The tech company’s plan is similar to one announced two days earlier by Meta, another Silicon Valley giant.

Effective immediately, the regulation empowers the FCC to fine companies that use AI voices in their calls or block the service providers that carry them. It also opens the door for call recipients to file lawsuits and gives state attorneys general a new mechanism to crack down on violators, according to the FCC.

In a move that could spell trouble for news stations in the U.S., Iranian state-backed hackers interrupted European-based streaming services in the United Arab Emirates to air a report about the war in Gaza created by artificial intelligence.

CEO Robert Thomson — a vocal critic of AI firms that have effectively stolen content from news organizations to train chatbots that produce “rubbish” — said “crucial negotiations are at an advanced stage” as prominent media firms seek fair compensation for their copyrighted works. Thomson said News Corp. believes “courtship is preferable to courtrooms” to solve the hotly debated issue.

The social network wants to promote standardized labels to help detect artificially created photo, video and audio material across its platforms.

The move follows a pilot program started last summer. Sinclair said: “TopLine combines AI technology with sales research and data-driven presentations, empowering sales teams to extend into new categories, get more appointments and reach new types of buyers.”

The tech giant is paying an undisclosed but significant sum to the media company as it launches “Signals.” The feature intends to “offer readers diverse, sophisticated perspectives and insights on the biggest stories in the world as they develop,” Semafor wrote on Monday.