How To Use AI As A Creative Content Tool At Programming Everywhere

Generative AI is already having a transformative effect on media, and how it shapes the future of news and entertainment content creation across platforms will be explored in a panel, Using AI as a Creative Content Tool, at TVNewsCheck’s Programming Everywhere conference at the NAB Show in Las Vegas on April 14.

Melody Hildebrandt, CTO, Fox Corp.; Kurt Rao, SVP and CTO, Tegna; Mike Palmer, AVP, advanced technology/media management, Sinclair; and Jeanniey Walden, CEO, Liftoff Enterprises, and host, Liftoff with Jeanniey Walden, will join moderator Jon Accarrino, strategy practice leader at STIRR and founder of Ordo Digital, for the 1 p.m. discussion.

“There is no hiding from generative AI and the powerful tools it can offer content creators and producers, particularly as budgets stretch and versioning for different platforms continues to be both essential and deeply time consuming,” said Michael Depp, chief content officer of NewsCheckMedia and editor, TVNewsCheck. “This discussion brings together the top technologists of three major media companies with a social media content creator who’s already deep into gen AI’s use in her daily practice. Together, they’ll frame up a vision of how gen AI is likely to wend through content production in the coming months and year and the pitfalls that will need to be navigated as that happens.”

Programming Everywhere convenes programming executives, leaders in news, digital and streaming, technologists, talent and content creators from across multiple media to catalyze new thinking for TV’s future. Other panels include:

• Programming Leaders on Ideas Beyond Boundaries
• Reimagining Game Shows for a Multiplatform World
• Building the Next Gen Talk Show
• Social Media / Streaming Stars on Growing Niches into Audiences
• Beyond Newscasts: Meeting Programming Needs with Newsy Content
• The Future of Syndicated Programming in a Multiplatform World

Register here.