WBAL-TV, WBAL-AM and WIYY-FM in Baltimore are all owned by Hearst. The three properties actively co-promote and provide services to each other where it makes sense.
Troy Poling, a creative services producer for WXYZ Detroit had to edit a promo that had little interesting footage. He decided to “go just a little bit more experimental with it.”
Microsoft Theater in downtown Los Angeles is changing its name to Peacock Theater, and the open-air plaza next to it will be known as Peacock Place. The changes take effect July 11 as part of a multi-year naming rights deal between Peacock, NBCUniversal’s premium streaming service, and sports and live entertainment giant AEG.
Ross Video has launched its new brand platform, “Let’s Make it Real.” The company says the “visually dynamic platform represents a significant milestone in the company’s evolution, showcasing its commitment […]
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WLS (ABC 7) Chicago has debuted the long-anticipated ABC Owned Television Stations group graphics package, marking the first appearance of the new design. The package has been in development for nearly four years with extensive market research from SmithGeiger guiding the overall rebranding effort.
Marketing leaders from Cox Media Group, Graham Media Group, Gray Television and Tegna will discuss projects that get to the heart of localism and how they’ve successfully built high audience engagement around them in a TVNewsCheck Working Lunch Webinar on July 13. Register here.
‘Film At 11’ Parachuting Into TV Stations To Help With News Marketing
Rick Lewchuk, former CNN marketing VP, is working with several TV stations to help them with their news marketing. “We talk about focusing on where they need to have growth right now.”
Fox News’ Neil Cavuto’s shows are getting a new look to their graphics that are set to debut the week of June 19 for the anchor’s three business shows. The […]
CBS owned stations have begun laying off creative services staff as part of a restructuring around its design team across all of its stations.
Gray Television’s CBS affiliate KCTV Kansas City has hired Carrie Hibbeler to be its director of audience engagement. She joins after 18 years at WDAF Kansas City as community affairs […]
AMC Networks is scaling back on its programming and marketing spends starting this year, according to EVP-CFO Patrick O’Connell. The exec took the stage Wednesday at the Gabelli Funds 15th Annual Media and Entertainment Symposium to address what the financial future of the company entails.
Lester Holt has a new way of delivering headlines to the NBC Nightly News crowd. NBC News is updating the look of its venerable evening newscast, which has been on the air since 1970 and hasn’t undergone a significant overhaul of its graphics since Brian Williams sat in the anchor chair. The new presentation will move away from traditional colors associated with evening news programs in favor of purple and a warm blue, says Marc Greenstein, senior vice president of design and product for NBC News and MSNBC. Also on tap: a new “N” that can be used in innovative fashion on the many new screens on which Nightly plays in the era of digital video.
New Projects From Stephen Arnold Music
Rather than simply reporting on the increase in youth crime, Scripps Fox affiliate WXMI Grand Rapids, Mich., is leading an initiative, A Path Forward, that seeks to connect families with crucial resources, address obstacles, celebrate successes and create lasting change.
NBCU is beginning a multi-platform marketing push, using the “Save the Date” theme, to get consumers amped up for the Olympics, which will kick off July 26 of next year. And to help it do so, the company is turning to some old friends including Dolly Parton, WWE star Roman Reigns and a minion.
Sinclair Stations Recording ‘Last Chance’ Testimonies From Holocaust Survivors
Sinclair’s WPEC in West Palm Beach, Fla., started recording the testimonies as part of a company-wide project. Brent Struense, WPEC’s marketing and creative services director, says, “We cannot imagine what these people endured and survived.”
The Nexstar Media Charitable Foundation’s mission is to contribute to and work with public charities and nonprofit organizations to improve the communities in which Nexstar Media and its subsidiaries do business. The foundation was established in 1958 and it makes donations of approximately $350,000 annually.
WYFF held a fundraiser to benefit the Spartanburg Soup Kitchen on Wednesday, May 24. This event also celebrated the memory of WYFF News 4’s Mike McCormick and Aaron Smeltzer, two journalists who died five years ago while covering a storm.
Tegna has been named a 2023 honoree of The Civic 50 by Points of Light and the Telecommunications Sector Leader. The Civic 50 honors the most community-minded companies in the United States. This year marks Tegna’s fourth consecutive year on the list, and the third year as Telecommunications Sector Leader.
The former NBCUniversal corporate communications exec spent three years at the streamer.
Gray Television on Tuesday promoted Matt Jaquint to chief revenue officer and Mike King to chief marketing officer.
In his new role, Matt Jaquint will be responsible for developing advertising sales strategies and best practices across all platforms. He will lead new business development initiatives and sales training programs.
In his new role, Mike King will oversee marketing and brand strategy for company-wide and multi-market station initiatives. He will lead Gray’s design and marketing groups as well as our recruiting team.
For the past several years, Jaquint and King have overseen groups of local markets in their roles as regional vice presidents, senior vice presidents, and currently, senior managing vice presidents. Both leaders will continue oversight of groups of Gray’s television stations and digital properties.
Gray’s Chief Operating Officer Sandy Breland said: “Matt and Mike have proven records of success. The company will benefit from their expanded roles as we leverage their areas of expertise to help guide our local teams to greater success serving local audiences and businesses.”
