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New ‘NewsNation’ Ad Campaign Pledges ‘News For All America’

NewsNation, Nexstar Media’s nascent cable network, is set to launch a new promotional campaign across the country in September. “What you hear and see in this campaign is very much a decidedly different tone of voice,” says Jonathan Killian, NewsNation’s VP of creative marketing and brand communication.

 

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Get The KAUZ Weather App And Get Out Of Doing Yard Work

KAUZ, Gray’s ABC affiliate in Wichita Falls, Texas, is running a promo for the station’s weather app that appeals to all those who don’t like cutting the grass.

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KTLA’s ‘Morning News’ Celebrates Its 30th Anniversary

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WTLV-WJXX Jacksonville Demonstrates The Power Of Viewer Testimonials

“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”

NBC Brands Lester Holt As ‘The Anchor For America’ In Olympics Promotional Push

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Nexstar Celebrates Its Digital Content Influencers

Some journalists responsible for digital content on Nexstar’s TV stations’ websites got a company-wide nod, thanks to Austin Kellerman, Nexstar’s director of digital content.

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KELO News Anchor Returns After Motorcycle Accident

Warner Chappell Production Music Sets Global Rebrand

Warner Chappell Production Music (WCPM), creative partner to content creators, technology platforms and the TV/film, streaming, broadcast, sports and advertising industries, today unveiled a top-to-bottom rebrand complete with a new logo and website. In its biggest transformation in a decade, the production music powerhouse has also expanded its executive team, opened the doors to two […]

WDSC Boosts Branding With StreamMaster Graphics Engine

Pixel Power, a global provider of master control playout, automation and graphics, has delivered a StreamMaster software-defined graphics engine to Daytona State College’s noncommercial WDSC Daytona Beach, Fla. The sophisticated graphics and branding system operates autonomously under the control of the station’s existing ADC automation system. StreamMaster draws on Pixel Power’s four decades of graphics […]

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Personal Memories Of The Late Edwin Edwards, Flamboyant Louisiana Governor

Fox News Airs PSA Telling Viewers ‘Get The Vaccine’

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LA’s KNBC Sends Daniella Guzman To Tokyo Olympics

NBCU’s Summer Olympics’ Marketing: $51 Million Promo Value

Amid concerns of COVID-19 issues in Japan, NBC continues to ramp up national TV marketing efforts for the Tokyo Summer Olympics, placing TV promos and TV advertising with a total value of $51 million since last November. The 2020 Tokyo Summer Olympics were rescheduled until this summer due to the pandemic. TV promos on NBCU networks had a total media value of $49.9 million — mostly on its sports-related TV channels and programming, according to iSpot.tv.

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KOMO Viewers Say ‘Eric’s Heroes’ Makes Their World Better

KOMO in Seattle airs a story every week from an on-going series called Eric’s Heroes, generating tens of thousands of comments filled with loving, emotional examples of how the series has touched their hearts.

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WRAL Wows Employees Back During ‘Week Of Welcome’

Netflix Fires Marketing Execs For Criticizing Bosses Over Slack

Sources say three senior staffers were let go after the streamer discovered they were secretly griping about management, including Chief Marketing Officer Bozoma Saint John.

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Nexstar And KTLA Donate To Los Angeles Urban League

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Future Broadcasters Get Scholarship Funds From Massachusetts Broadcasters

Fox Entertainment Ups Darren Schillace To Marketing President

In his expanded role, he’ll oversee marketing strategies for all business units within the Fox Entertainment portfolio, including the Fox Broadcast Network, ad-supported streaming service Tubi, Bento Box, Fox Alternative Entertainemnt and Blockchain Creative Labs.

CBS News Ups Lance Frank To Communications SVP

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WRAL Finds Something Fishy In North Carolina: Seafood Farming

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KTNV Turns To Stephen Arnold Music To Raise Goosebumps

KTNV in Las Vegas collaborated with Stephen Arnold Music to create a custom music image campaign with a message of hope and inclusiveness for post-pandemic audiences.

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Paula McDermott Joins WCAU-WWSI As Director Of Strategic Partnerships

NAB Leadership Foundation Announces 2021 Service To America Award Winners

The Celebration of Service to America Awards highlight and honor the exceptional community service exhibited by local radio and television stations across the U.S. Produced by the NAB Leadership Foundation, the 2021 program was presented as a televised program and is available for airing by local stations through Aug. 14.

Brian Nick Joins Fox Corp. As Chief Communications Officer

Fox Corp. has brought on a new head of communications. Brian Nick, most recently at Coca-Cola Consolidated, is joining the company as executive vice president and chief communications officer, reporting to Fox Corp. Chairman-CEO Lachlan Murdoch.

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New WIVB Buffalo Website Highlights Its Commercial Production Prowess

WIVB, Nexstar’s CBS affiliate in Buffalo, N.Y., recently premiered a marketing website that showcases its commercial production abilities. It includes examples in a variety of categories including retail, restaurants, medical, car dealers and home improvement, to name just a few.

Entravision Closes On MediaDonuts Acquisition

Entravision Communications Corp. says it has closed on its previously announced acquisition of MediaDonuts, a digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region. Founded in 2010 and headquartered in Singapore, MediaDonuts offers digital advertising capabilities in combination with global and local media and technology firms. The company maintains […]

TVN’S MEDIA JOBS

New Jobs Posted To TVNewsCheck

New jobs posted to TVNewsCheck’s Media Job Center this week include openings for a news director, a general manager, an account executive, a marketing producer and an executive producer.

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WBAL Airing Special On What It Means To Be An American

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TV Stations Continue Helping Their Communities