NewsNation, Nexstar Media’s nascent cable network, is set to launch a new promotional campaign across the country in September. “What you hear and see in this campaign is very much a decidedly different tone of voice,” says Jonathan Killian, NewsNation’s VP of creative marketing and brand communication.
KAUZ, Gray’s ABC affiliate in Wichita Falls, Texas, is running a promo for the station’s weather app that appeals to all those who don’t like cutting the grass.
“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”
Some journalists responsible for digital content on Nexstar’s TV stations’ websites got a company-wide nod, thanks to Austin Kellerman, Nexstar’s director of digital content.
Warner Chappell Production Music (WCPM), creative partner to content creators, technology platforms and the TV/film, streaming, broadcast, sports and advertising industries, today unveiled a top-to-bottom rebrand complete with a new logo and website. In its biggest transformation in a decade, the production music powerhouse has also expanded its executive team, opened the doors to two […]
Pixel Power, a global provider of master control playout, automation and graphics, has delivered a StreamMaster software-defined graphics engine to Daytona State College’s noncommercial WDSC Daytona Beach, Fla. The sophisticated graphics and branding system operates autonomously under the control of the station’s existing ADC automation system. StreamMaster draws on Pixel Power’s four decades of graphics […]
Amid concerns of COVID-19 issues in Japan, NBC continues to ramp up national TV marketing efforts for the Tokyo Summer Olympics, placing TV promos and TV advertising with a total value of $51 million since last November. The 2020 Tokyo Summer Olympics were rescheduled until this summer due to the pandemic. TV promos on NBCU networks had a total media value of $49.9 million — mostly on its sports-related TV channels and programming, according to iSpot.tv.
KOMO in Seattle airs a story every week from an on-going series called Eric’s Heroes, generating tens of thousands of comments filled with loving, emotional examples of how the series has touched their hearts.
Sources say three senior staffers were let go after the streamer discovered they were secretly griping about management, including Chief Marketing Officer Bozoma Saint John.
In his expanded role, he’ll oversee marketing strategies for all business units within the Fox Entertainment portfolio, including the Fox Broadcast Network, ad-supported streaming service Tubi, Bento Box, Fox Alternative Entertainemnt and Blockchain Creative Labs.
KTNV in Las Vegas collaborated with Stephen Arnold Music to create a custom music image campaign with a message of hope and inclusiveness for post-pandemic audiences.
The Celebration of Service to America Awards highlight and honor the exceptional community service exhibited by local radio and television stations across the U.S. Produced by the NAB Leadership Foundation, the 2021 program was presented as a televised program and is available for airing by local stations through Aug. 14.
Fox Corp. has brought on a new head of communications. Brian Nick, most recently at Coca-Cola Consolidated, is joining the company as executive vice president and chief communications officer, reporting to Fox Corp. Chairman-CEO Lachlan Murdoch.
WIVB, Nexstar’s CBS affiliate in Buffalo, N.Y., recently premiered a marketing website that showcases its commercial production abilities. It includes examples in a variety of categories including retail, restaurants, medical, car dealers and home improvement, to name just a few.
Entravision Communications Corp. says it has closed on its previously announced acquisition of MediaDonuts, a digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region. Founded in 2010 and headquartered in Singapore, MediaDonuts offers digital advertising capabilities in combination with global and local media and technology firms. The company maintains […]
New jobs posted to TVNewsCheck’s Media Job Center this week include openings for a news director, a general manager, an account executive, a marketing producer and an executive producer.