CBS Promotes Sahand Sepehrnia To EVP, Digital Content Strategy & Business

Sahand Sepehrnia, the senior vice president of streaming for CBS Stations, today was named executive vice president of digital content strategy and business for CBS News, Stations, Entertainment and Sports, reporting to Jeff Gerttula, who oversees digital for all of CBS.

Wendy McMahon, CEO of CBS News and Stations, said in a memo to staff that “Sahand, who has been critical in driving significant growth on streaming and digital at CBS Stations, will move into this newly created role across the entire CBS portfolio, working closely with the executives of News, Stations, CBS Media Ventures, Sports, and all other studio and division heads.

“In his new position, Sahand will lead content strategy and development, and business operations across all streaming platforms, continuing his strategic focus on growing streaming audiences and maximizing revenue. Sahand will also oversee the incubation and development of new streaming channels, leveraging IP across the CBS portfolio.

Sahand will continue to oversee streaming for CBS Stations, working closely with Jennifer Mitchell, President of CBS Stations, in addition to his new responsibilities. We could not be more proud of what Sahand has accomplished at Stations and look forward to him extending his contributions across our organization.

Sahand said: “CBS has long been a pioneer in streaming, and I am truly humbled to work across the incredible CBS portfolio of brands and teams. Together, we will continue to innovate and develop streaming channels to bring CBS to millions of viewers globally.”

Sepehrnia joined CBS Stations after spending five-and-a-half years with the Walt Disney Co., where he most recently was executive director, content strategy and analysis, ABC Owned Television Stations.

Prior to joining Disney, Sepehrnia worked in Mattel’s Corporate Strategy group, where he helped drive dramatic growth in the company’s direct-to-consumer business. His background also includes positions with Bain & Company and firms in the private equity and M&A sectors.

Sepehrnia earned his bachelor’s degree in management science with honors with highest distinction from the University of California, San Diego. He then earned his MBA with six majors (entrepreneurship, management and strategy, finance, marketing, managerial analytics and decision sciences) from Northwestern University’s Kellogg School of Management.