Weather is the original influencer, and you need a strategy and tools to optimize your weather message for an evolving audience. What if your alerting system also served as the catalyst for a broader approach that includes lifestyle forecasts, health-related forecasts, stock market moves and school closings, etc., all delivered with rich graphics, from a single technology platform to every device? Join TVNewsCheck and The Weather Company, an IBM Business, for a deep dive into creating a strategy for expanding engagement while streamlining workflows.

Speakers:

Ethan Dreilinger, Client Solutions Engineer, The Weather Company, an IBM Business
Kathy Haley, C0-Founder & Publisher, TVNewsCheck (moderator)

Register Now