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Optimizing Political Advertising in a Multimedia World
March 5 @ 1:00 pm - 2:00 pm EST
How will political agencies plan their buys in linear, digital, mobile and streaming? How will TV station groups create new opportunities in all those media?
Speakers:
Sean Harrington, Product Manager, WideOrbit
Bobby Mushroe, Partner, Sage Media Planning
Samantha Osborne, VP of Political, Advocacy and Automation, The E.W. Scripps Company
Will Hildebrandt, VP Political, NBCUniversal Local & Telemundo
Paige Albiniak, Contributing Editor, TVNewsCheck (moderator)
