Revenue Strategies: The Quest for Streaming Local TV Advertising Buying & Selling
July 27 @ 1:00 pm - 2:00 pm EDT
Sales automation, software for optimizing rate setting, estimating impressions, selling across platforms, attributing results and managing data are advancing their capabilities for local TV buyers and sellers. What are the primary innovations afoot in 2o23? How are media buyers and sellers using these and what results are they achieving?
