As media companies and their ad agency allies contend with structural changes in the advertising industry, the drive to streamline local TV ad buying and selling has never been more compelling. How are buyers and sellers working with technology providers and updating business habits to streamline transactions? How are both sides breaking down siloes to advance on multimedia transactions? Join the conversation.

Speakers:

Rob Weisbord, Chief Operating Officer & President of Broadcast, Sinclair
Ray Karzcewski, EVP, Broadcast, Sales, Locality
Joe Cerone, Executive Vice President, Local Investment, MAGNA
Jane Meyerson, SVP, Director of Local Broadcast, ICON International
Paige Albiniak, Contributing Editor, TVNewsCheck (moderator)

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