TV2025: Monetizing the Future gathers TV station group CEO/COO/CFOs, CTOs, CROs and CDOs for strategic conversations about how changing technology is shaping emerging and developing revenue streams. From the rise of streaming and Next-Gen TV to historic changes in audience measurement and advertising technology to the role of the cloud in creating more content for a multimedia audience, TV2025 offers TV industry leaders unparalleled insights into their changing industry, especially as economic headwinds amplify their challenges. Register Now 

9:00 – 10:00 a.m.

Go FAST, Go AVOD: Charting a Streaming Revenue Strategy for Local Media

Broadcasters are rapidly launching FAST channels, many of which are joining existing AVOD apps. Streaming executives discuss the revenue upsides and expectations of each.

Speakers:

Adam Wiener, Founder, Continuous Media (moderator)
Sonali Pathak, SVP, Business Development & Strategy, Local, NBCUniversal
Jennifer Donohue, SVP, Disney Advertising Sales Local
Tom Sly, VP of Enterprise Strategy, The E.W. Scripps Company
Adam Ostrow, Chief Digital Officer, Tegna
Ahron Young, CEO, Managing Editor, Ticker News

10:00 – 10:15 a.m.

Fireside Chat: Using Weather to Drive OTT Engagement

Learn how automated, sought-after weather content can be used in your OTT app and FAST channels to attract new audiences and drive new revenue without adding more resources.

Speaker:

Ethan Dreilinger, Client Solutions Engineer, The Weather Company, An IBM Business

10:15 – 11:00 a.m.

Ad Sales 2024: Audience Measurement, Data and Technology

How are competing measurement systems, analytics and data applied across TV stations’ linear and digital platforms, and where does the ongoing lack of a common currency have knock-on effects across the ad sales ecosystem? Where are media buyers and sellers on automating transactions?

Speakers:

Paige Albiniak, Contributing Editor, TVNewsCheck (moderator)
Justin Lewis, Corporate Research Director, Sinclair
Michael Page, SVP, Digital Sales, Fox Television Stations
Hanna Gryncwajg, VP, Measurement Innovation, Nexstar

11:00 – 11:15 a.m.

Networking Break

11:15 a.m. – 12:00 p.m.

Station Group Leaders on the State of the Industry

Chief executives of four leading station groups share their thoughts on spot TV, streaming, NextGen TV, the regulatory outlook, digital platforms and more in this annual conversation with TVNewsCheck Editor, Michael Depp.

Speakers:

Michael Depp, Editor, TVNewsCheck (moderator)
Princell Hair, President, Allen Media Broadcasting
Chris Ripley, President & CEO, Sinclair
Catherine Badalamente, President and CEO, Graham Media Group

12:00 – 1:00 p.m.

Luncheon

1:00 – 1:55 p.m.

Collaboration and the Future of Content Creation & Monetization

Local TV stations are working more closely—and frequently—than ever with other stations across their groups and with the national news enterprises their companies have launched. This session will explore how those collaborations and content-sharing endeavors have had a dramatic impact on station groups, from their organizational structures to the efficiencies they’ve enabled, along with how technology is supporting efforts to improve collaboration.

Speakers:

Michael Depp, Editor, TVNewsCheck (moderator)
Dean Littleton, SVP, Local Media, The E.W. Scripps Company
Scott Livingston, SVP of News, Sinclair
John Kelly, Director of Data Journalism, ABC Owned Television Stations
Emily Stone, VP of Digital Content and Live Now, Fox Television Stations
Ray Thompson, Senior Director, Partners and Alliances, Avid
Jerry Walsh, SVP of Local Content Development, Nexstar Media Group

1:55 – 2:25 p.m.

Fireside Chat: All Things 3.0: From Deployments to 5G Broadcast to Patents — Where the Heck are We?

The jigsaw puzzle that is the future for broadcasters has multiple pieces being linked together seemingly all at the same time, and there is news on all fronts. Jerry Fritz, EVP Strategic and Legal Affairs, One Media, will provide a level set on station deployment, patent licensing, receiver development, datacasting, interactive broadcast app development, single frequency networks and more.

Speaker: 

Jerry Fritz, EVP Strategic and Legal Affairs, One Media
Mark Aitken, President, One Media and SVP Advanced Technology, Sinclair Broadcast Group
Kathy Haley, Co-Founder & Publisher, TVNewsCheck (moderator)

2:25 – 3:10 p.m.

C-Suiter’s Guide to AI: Cutting Costs & Finding New Revenue

TVNewsCheck offers an executive view of the cost-saving and revenue generating potential of AI technology in both storytelling and selling advertising. From transcription, captioning and editing to speeding up producers’s access to archival video, highlighting trending stories and creating social media posts, AI is expanding its role in newsroom and programming operations while enabling new opportunities to license video. The same technology is creating commercials and even creating AI-versions of anchors and presenters, who can host promos for overworked staff.

Speakers:

Michael Newman, Director of Transformation, Graham Media Group
Colin Benedict, VP of News, Morgan Murphy Media
James Finch, VP News Services, Gray Television
Philippe Petitpont, CEO & Co-Founder, Newsbridge
Ahron Young, CEO, Managing Editor, Ticker News
Michael Depp, Editor, TVNewsCheck (moderator)

3:10 – 3:30 p.m.

Networking Break

3:30 – 4:15 p.m.

Cloud Strategies for Media Groups

Media companies have begun implementing cloud workflows and anticipate decreases in the cost of ingest, production and playout along with an expanded capacity for creating content for a multimedia audience. How are leading technology thinkers designing and implementing cloud workflows for TV station groups? Can they be applied to small organizations as well as large? Can they loosen the pressure on the cost of producing local news?

Speakers:

Glen Dickson, Contributing Editor, TVNewsCheck (moderator)
Mike Kralec, SVP, Chief Technology Officer, Sinclair
Marcy Lefkovitz, Consultant
Janet Gardner, President, Perspective Media Group
Shilpi Ganguly, VP, IT and Cybersecurity, AMG Cybersecurity Group, Allen Media Group

4:15 – 4:30 p.m.

Fireside Chat: Own Your Digital Audience: Localized Online Community as a Driver of Engagement and Revenue

Speakers: 

Paul Wagner, CEO, Chord
Annie Quisenberry, Director of Business Development, KHQ Non-Stop Local
Kathy Haley, Co-Founder and Publisher, NewsCheckMedia LLC

4:30 – 5:15 p.m.

Building a Breakout Hit in a Multiplatform World

How do you balance the demands of profit vs. audience and still produce compelling content? How do you keep a show cost effective in a multiplatform world? How does a successful show stay fresh? Content creators and programming executives weigh in.

Speakers:

Paige Albiniak, Contributing Editor, TVNewsCheck (moderator)
Suzanne Prete, EVP, Game Shows, Sony Pictures Television
Jason Kurtz, Executive Producer, The Drew Barrymore Show, CBS Media Ventures
Michael Gelman, Executive Producer, Live with Kelly and Mark
Stephen Brown, EVP of Programming and Development, Fox First Run and Fox Television Stations

5:15 – 6:30 p.m.

Cocktail Reception

Register now for NAB Show and select TV2025 conference.