Sales Manager

Website Nexstar

WJZY, Nexstar’s Fox affiliate in Charlotte, has an opening for a Sales Manager.

U.S. News & World Report ranks Charlotte as the 8th Best Place to Live in the country.

A charming yet sprawling Southern city, Charlotte is a pleasant urban area nestled in the Piedmont region of North Carolina, within a few hours’ drive of both the Appalachian Mountains and North Carolina’s white sand beaches. Charlotte takes pride in its cityscape, defined by a handful of skyscrapers. But the city’s essence is perhaps better captured in its diverse neighborhoods and suburban areas, each of which has its own style and flair. Although its economy and rapid development make Charlotte a thoroughly 21st century metro area, Southern charm is still very much alive, and making friends with neighbors isn’t the Sisyphean task it can be in other large cities. Its geographical location, generally temperate weather, relative affordability and local culture are all draws to the Queen City. Pro sports representation in the NBA and NFL give residents something to root for, while museums, parks and an exploding brewery scene offer more diversions for people with varying interests. One thing Charlotteans may take for granted is the city’s cleanliness. There’s a certain pride residents take in their city, and even the downtown area is more well-kept and free from trash and graffiti than visitors might expect. Perhaps it has something to do with the flora; neighborhoods like Myers Park and Dilworth are adorned with large, old trees that give way to bustling intersections and commercial developments.

Responsibilities:

  • Develop and execute sales strategies that result in exceeding digital and new business revenue targets.
  • Manage, coach, train, support and motivate the team of local Account Executives.
  • Drive local revenue growth for the station and company.  Increase revenue share in the market. Create new digital business from outside the traditional media space.
  • Oversight of all digital sales products, inventory management and pricing strategies.
  • Management of the digital sales pipeline, including the formation of individual Account Executive (AE’s) budgets.
  • Assist Account Executives with prospecting, building plans, negotiating, and closing deals.
  • Work with the corporate digital team on corporate led sales initiatives and group sales projects.
  • Assist in updating content on our website and our social media platforms.
  • Maximize new business and digital revenue potential from new and existing accounts.
  • Conduct weekly training meetings for the Account Executives, with a focus on digital products and services.
  • Assist with recruitment of talented sales professionals.

Qualifications:

  • Bachelor’s degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
  • Minimum three years’ experience in sales, preferably in the broadcast or digital field
  • Experience guiding, directing, and motivating a team, including setting performance standards and monitoring performance
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
  • Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.
  • Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated.
  • Ability to multitask and prioritize with multiple pending deadlines.
  • Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, OTT/CTV, behavioral and contextual targeting
  • Strong computer skills, proficiency in PowerPoint, Excel, Word, Teams, Zoom, Facebook, etc.
  • Experience with Wide Orbit, Matrix, Nielsen, ComScore and media sales is a plus
  • Able to promote a winning, positive, sales culture.  Be a team player.  Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
  • Valid driver’s license with an acceptable driving record

CLICK HERE to apply directly for the position of Sales Manager.

To apply for this job please visit nexstar.wd5.myworkdayjobs.com.