Media Manager/Archivist and Director of Data Analytics and Audience Intelligence

Website Connecticut Public Broadcasting, Inc

Connecticut Public Broadcasting, located in Hartford, has openings for a Media Manager/Archivist and a Director of Data Analytics and Audience Intelligence. Connecticut Public Broadcasting is Connecticut’s only state-wide, community-supported public media service. We serve one million people each month through our television, radio and digital platforms.

Hartford sits in the Connecticut River Valley, where nearby vineyards, state parks and ski slopes provide plenty of recreational opportunities throughout the year. According to U. S. News & World Report, Hartford has many cultural gems hidden amid rolling hills and wooded neighborhoods. Hartford’s central business district is home to a number of historic attractions, performance spaces, galleries and nightclubs, and entertainment venues to round out the cultural landscape.

Media Manager/Archivist

Pave the way in your new opportunity with this newly created archivist position.

If research and digging around in old basement files is your ‘schtick’, then look no further.

In this role, you’ll conduct research, archive digital files, organize collections, and curate an inventory of content in collaboration with inter-and-intra departmental partners, as well as digitization partners.

General Summary

The Media Manager and Archivist is responsible for the digital materials given to, and created by, Connecticut Public, including the creation of metadata records and for policies regarding the creation, storage, preservation, organization, description, and access to these materials. The Media Manager and Archivist is responsible for initiating and maintaining outreach, reference, and collection development activities for Connecticut Public’s archives and other digital asset collections.

Essential Functions
The Media Manager and Archivist provides a wide range of services in collaboration with the entire Membership Team. Applicants must have the ability to complete the following essential job functions:

  • Actively researches and identifies, as possible, the rights history of the programs noting any rights issues from copyright to the music.
  • Actively researches library assets and usage rights to implement and drive projects that consolidate current media assets, yield large reductions of inventory from a workflow or asset level, and offer new ways to re-use and re-purpose archive materials.
  • Applies complete metadata for each program, identifying any issues with rights, any problems with the tape, any problems with the program, any issues with the digital copy, as well as detailed descriptions of the programs .
  • Leads and coordinates the effort with the identified external digitization partner, to transfer audio and video assets to tape or digital mediums as needed. Manage expectations and formats with the digital partner throughout the digitalization process and maintain an overall knowledge of the process.
    Maintains Digital Asset Management System (DAM).
  • Manages video archive media inventory and processing of media content for archival preservation using current best practices for media preservation and storage.
  • Oversees the curation and footprint of physical and digital assets and their integration into the media library using video file mastering, ingest/scan, or audio migration workflows.
  • Oversees the curation of the tapes archive in all formats, identify the correct final, edited and captioned episodes that could be eligible to be digitized and recover the tape from the library.
  • Quality controls each analog asset for signs of age, decay or other issues that would stop the viability for digitalization.
  • Researches original program descriptions and titles and maintains a database using Smartsheets sheets of all our archived programs.
  • Works with the Content Team to identify programs, shows, video, and audio from the archive and other sources, that would be of interest to the audience for digitization, including the Programming Productions in Process (PPiP) websites and others.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Responsibilities
This position has many responsibilities.  Duties include, but are not limited to:

  • Develops and implements policy guidelines that supports a file-based digital archive.
  • Identifies glitches in the digitization process and works with the Operations and Content Teams  to clean the tapes up as necessary, including trimming the front and the back, looking for errors and fixing what needs to be fixed.
  • Leads projects assigned by management against pre-determined timelines.
  • Leads tape digitization project in its entirety to deliver content to video management system.
  • Maintains clean metadata practices in all media types to include video, audio, and still images.
  • Manages archive media inventory and processing of media content for archival preservation using preservation and storage best practices.
  • Manages final delivery and archive of new content creation.
    Manages raw media archive for completed projects.
  • Oversees final delivery and archive media of ongoing production projects to include archival of raw project media.
  • Understands the components and complexities of a digital archive management (DAM) system and strategizes on the efficient movement, conversion, and archival of assets to the DAM.
  • Works with third party vendors to transfer audio and/or video assets to tape or digital medium as needed.

Knowledge, Skills, and Abilities
Knowledge of:

  • Asset conversion process for digital archiving systems including process improvement and/or quality control methodology  AWS (Amazon Web Service).
  • Brightcove (Video Management System).
  • Broadcast tape formats and media formats.
  • Closed Captioning requirements.
  • Digital Media concepts and applications (Adobe Premiere, Adobe Media Encoder, AVID, Telestream Vantage).
  • Merlin One (Digital Asset Management System).
  • Myers ProTrack (Broadcast Management System).

Skill In:

  •  Accessing and manipulating tape archives.
  • Attention to detail.
  • Content rights management.
  • Creating positive change through actions, learning and teaching, coupled with skill in interpersonal relationships.
  • Demonstrating effective time management and organizational skills to prioritize, organize, multi-task, accomplish work in a timely manner, and meet specified deadlines.
  • Digital Media Management.
  • Gathering complex data from multiple sources.
  • Taking ownership and action within the scope of the position to ensure and/or improve the success of Company products and services.
  • Verbal, non-verbal, and written communication, including listening and asking questions to uncover explicit and implicit needs.
  • Working with video and audio metadata in a MAM or DAM environment.

Ability to:

  • Adapt to dynamic communication styles and operate in a diplomatic manner.
  • Demonstrate skill and understanding that asset confidentiality is a top priority.
  • Engage interpersonally and communicate in both oral and written forms.
  • Influence people and working in a matrixed organization.
  • Learn new software, products and processes around evolving business needs.
  • Maintain a high degree of accuracy.
  • Possess a visceral distaste for office politics and gossip.
  • Possess an intellectual curiosity and inquisitive nature while performing at a high-level within an ambiguous environment.
  • Problem solve and make strong decisions.
  • Work independently and properly manage time.

Work Environment
This  position is expected to be fully on-site.  Mostly standard office setting with some access to archived and stored material.   This position is not substantially exposed to adverse environmental conditions.

Position Type / Expected Hours of Work
This is a full-time, hourly, non-exempt position.  Duties are routinely performed Monday through Friday between the hours of 9:00 a.m. and 5:00 p.m.; however, evening and weekend event support may be necessary.

Physical Demands

While performing the essential functions of this job, the employee is regularly required to sit for prolonged periods, work in confined and possibly dimly lit spaces, have close visual acuity, stand, and talk, lift objects of less than twenty (20) pounds, and hear. Finely-tuned manipulative skills, which require hand-eye coordination, such as reading or typing, writing, and filing are also required. Activities related to this position may also include frequent in-person interactions.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Education and Experience

Bachelor’s degree in a Library Science from an American Library Associate (ALA) accredited program  or degree in Archival Studies with an emphasis in media archival management, preservation management or digital curation OR two more (2+) years of experience in an archive or media library working with video, film and sound formats  AND/OR a satisfactory equivalent combination of education, training, and experience.  .

Preferred Qualifications: 

Master’s degree in a related field.
Experience with ingesting video into a Media Asset Management system.
Two years’ experience in a Broadcast/Digital Media technical environment.
Experience with ingesting video into a Media Asset Management system.
Broadcast knowledge preferred.

Director of Data Analytics and Audience Intelligence

This is the time to combine your passion for analytics, with an understanding of how to leverage and expand data into insightful and actionable approaches that benefit our digital and strategic business initiatives.  If you’re interested in affecting and influencing business decisions or have a desire to measure and develop new media and audience frameworks…come join our team!  Data visualization skills in Python or Rrrrrrrr, are a bonus!

General Summary 

Responsible for leading, developing, and managing all aspects of data and analytics for Connecticut Public including data capture, report design, oversight and insightful implementation approaches that benefit business initiatives. Partners with and interacts with all departments and levels of the organization to provide useful data and insights as needed, as well as effectively communicate findings to gain wisdom from data that will influence strategic business decisions and priorities at the senior level.

Essential Functions

  • Develops methods and strategies for measuring audience, programming and digital products–from tying together our audiences across channels to understanding true viewership and engagement; to linking that engagement back to brand and revenue metrics; to developing a framework to help prioritize, refine, and launch new programming; to packaging our audiences to help us position them for our consumer, commercial and community partners.
  • Develops and executes traditional and digital measurement strategies that enable internal teams to make data-informed recommendations about current and future programs.
  • Defines analytical scope and approach, including establishing business-critical KPIs across the organization.
  • Develops multiple tools and platforms needed for performance and audience metrics in a uniform, automated approach.
  • Develops new business, audience development and content production ideas through data analysis and collaboration with internal teams
  • Develops ideas and hypotheses for optimizations and testing opportunities across all digital products to be executed and tracked in collaboration with Digital Services Bureau product team.
  • Continually tracks and analyzes emerging media technologies to determine areas of innovation and opportunity and communicates findings and recommends potential actions to relevant departments and senior leadership.
  • Leverages data-driven insights to identify circumstances for improved audience and member experience, content and product innovation, and business development for our underwriting and commercial partners.
  • Partners with the Senior Director  / Data and DSB as well as the Director / Digital Products and Strategic Integration, on strategic planning and forecasting to drive operational and organizational growth from a data perspective.

Responsibilities

  • Drives hypotheses and analysis to yield actionable insights and creative ideas.
  • Ensures focus on the motivations and needs of our audience to help create compelling experiences that break through audience noise and are meaningful.
  • Proactively reviews and analyzes Connecticut Public programs and services for areas of expansion and improvement.
  • Leverages knowledge of the media landscape and evolving listening/viewing behaviors across the news and entertainment ecosystem to drive thought leadership, business intelligence, and data strategy.
  • Delivers insightful and concise communications to all levels of the organization, managing expectations of key business stakeholders and understanding the key elements that make our content appealing and essential, and our marketing consistent and effective.
  • Makes recommendations on which emerging digital platforms to pursue.
  • Collaborates with thought partners for planning, analysis and development of insights for organization-wide growth initiatives including emerging technology.
  • Creates a cadence of close collaboration with the Digital Services Bureau product team to bring insights and ideas for consistent optimization and testing.
  • Creates a cross-functional, collaborative atmosphere, working throughout the organization to remove barriers to growth.

Knowledge, Skills, and Abilities
Knowledge of:

  • Digital media and public media best practices.
  • Digital analytics tools (Google Analytics, Search Console, etc.), audience insights, database structures and concepts.
  • Digital advertising concepts and terminology.
  • Emerging digital platforms and trends.
  • Marketing channels (web, email, social, organic, paid, etc.), audience segmentation, insights and strategy along with an intuitive understanding of creative, content and messaging and how to bring all these elements together for a successful campaign.
  • Ever-changing digital landscape.
  • Microsoft Office Suite.
  • Data visualization tools.

Skill In:

  • Creating positive change through actions, learning and teaching, coupled with skill in interpersonal relationships.
  • Attention to detail.
  • Verbal, non-verbal, and written communication. Including listening and asking questions to uncover explicit and implicit needs
  • Taking ownership and action within the scope of the position to ensure and/or improve the success of Company products and services.
  • Demonstrating effective time management and organizational skills to prioritize, organize, multi-task, accomplish work in a timely manner, and meet specified deadlines.

Ability to:

  • Possess an intellectual curiosity and inquisitive nature while performing at a high-level within an ambiguous environment
    Influence people and working in a matrixed organization
  • Problem solve and make strong decisions.
  • Learn new software, products and processes around evolving business needs.
  • Interpret data and communicate findings and implications.
    Influence and communicate effectively across cross-functional and executive teams.
  • Discover hidden insights through data mining techniques on un-structured business problems.
  • Possess a hunger for all things digital, always exploring and eager to showcase new opportunities.
  • Possess a visceral distaste for office politics and gossip.

Work Environment

Job functions are typically performed under conditions similar to those found in general office or administrative work.  This position is not substantially exposed to adverse environmental conditions. Duties are routinely performed Monday through Friday between the hours of 9:00 a.m. and 5:00 p.m.; however, evening and weekend support will be necessary.   This position is mainly remote, although some on-site requirements are necessary.

Physical Demands

While performing the essential functions of this job, the employee is regularly required to sit for prolonged periods, have close visual acuity, stand, and talk, lift objects of less than twenty (20) pounds, and hear. Manipulative skills, which require hand-eye coordination, such as reading or typing, writing, and filing are also required.  Activities related to this position may also include frequent in-person interactions.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Education and Experience
Bachelor’s degree in a Digital Media, Digital Marketing, Data Analytics or another relevant field AND six or more (6+) years of experience in digital marketing and/or data arena, including strong understanding of quantitative and qualitative measurement concepts and tools  AND/OR a satisfactory equivalent combination of education, training, and experience.

To apply for this job email your details to SPasquantonio@ctpublic.org