Executive Conversation Kicks-Off In-Person Media Ad Sales Summit, Jan. 20

Matrix Solutions today announced the Executive Keynote Conversation that will open the upcoming Media Ad Sales Summit, happening in-person at the Nobu Hotel in Miami Beach, Fla., Jan. 19-21, 2022. This anticipated conversation will feature Hearst Television President Jordan Wertlieb, Gray Television’s Co-CEO/President Pat LaPlatney, and CMG Executive Chairman Steven J. Pruett. This panel will share their perceptions of the media marketplace transformation and what they believe lies ahead for the broadcast industry.

The annual Media Ad Sales Summit, now in its fifth year, brings together executives from across the media advertising ecosystem to discuss and advance the development of a prosperous marketplace that promotes industry-wide automation, data consistency, and transparency. Additionally, the sessions will delve into reducing the friction between the buy and sell sides when delivering advertising inventory across multiple delivery paths.

Mark Gorman, Matrix CEO, said: “We are extremely excited and honored to have Jordan, Pat and Steve joining us for the opening conversation at this year’s Summit. Their discussion will set the tone for a progressive event that will inspire and invoke action as we all work together to transform the media landscape. Our Summit has proven to be a significantly impactful event and is known for its candid and collaborative conversations. We are eager to be back-in-person with an incredible line-up of speakers and sessions that I know will provide valuable content in advancing our industry.”

In addition to the Opening Keynote, the Summit will also host a Media Ad Sales Council (MASC) Roundtable session featuring members of the Matrix-founded council as they discuss their efforts to-date and vision for 2022. The council focuses on identifying solutions that will advance the media marketplace; including the adoption of a standard unit of measurement for all advertising, pinpointing manual buy-sell transactions that can be automated, and unifying the business rules in the monetization of advertising inventory.

The MASC members who will be joining founders Mark Gorman, CEO, Matrix, and Brenda Hetrick, CRO, Matrix, for the roundtable include Peter Jones, Premion; Melanie Webb, Tegna; Joe Lampert, CNOmniMedia; Becky Meyer, Gray Television; Jen Scilabro, Nexstar; Missy Evenson, E.W. Scripps; and Al Lustgarten, Hearst Television.

Additional key topics include:

• Ad Sales Automation & AI
• Programmatic Ad Sales
• Data-enabled Linear & Cross-Platform Sales
• Addressable Advertising
• Fast, OTT, CTV & AVOD
• Local TV Advertising in a Digital World
• Local Media Outlook 2022 with dentsu and Magna/IPG

To register, view the agenda or get more information on the 2022 Media Ad Sales Summit, click here.