Matrix Solutions, a provider of global media revenue management technology, says Gray Television has launched the first phase of Matrix’s automated, cross-platform media sales gateway, Admiral, across all stations in […]
Brenda Hetrick, CRO, will move into a new role as president, and Julie Kapsch, COO, will serve as president of Matrix Sales Gateway, the newly formed subsidiary in partnership with CoxReps, Graham Media, Gray Television and Hearst Television.
Matrix Solutions, a provider of global media revenue management technology, today rolled out the next-phase development of its Media Sales Gateway with investment and expertise from partnerships with Gray Television, CoxReps, Graham Media, […]
Matrix Solutions today announced the Executive Keynote Conversation that will open the upcoming Media Ad Sales Summit, happening in-person at the Nobu Hotel in Miami Beach, Fla., Jan. 19-21, 2022. This anticipated conversation […]
Cox Media Group has adopted Matrix Solutions’ Monarch Media Ad Sales Platform. The companies say this enterprise-wide execution “will provide CMG with complete visibility into their aggregated data while also providing extensive […]
TVN To Present Second Webinar On Optimizing Spot TV In A Tough Year
Leading executives in the spot TV advertising ecosystem will talk about ways to entice a larger number of marketers to invest in local TV during a TVNewsCheck webinar on Aug. 6. The event, which will focus on short- and long-term issues facing the industry, will feature (top, l-r): Frank Friedman, E.W. Scripps; Jane Meyerson, ICON International; Joe Cerone, Zenith; (bottom, l-r): Rob Weisbord, Sinclair Broadcast Group; Mark Gorman, Matrix Solutions and Ted Kramer, ProvantageX. Register here.
Exclusives
TVN To Present: Optimizing Spot TV In A Challenging Economy
Leading spot TV advertising and technology executives will address how the global coronavirus pandemic has affected their business during a TVNewsCheck Working Lunch Webinar set for June 25 at 1 p.m. ET. Speakers will talk about geo-targeting in a patchwork of DMAs in different stages of coping with the crisis; new categories and opportunities, and progress on impression-based selling, performance-based campaigns and the rollout of technologies to streamline and optimize transactions. Register here
In this new role, Gotlieb will lead the technological advancement of Matrix Solutions by helping drive and deliver the company’s next generation product solutions.
Matrix Solutions, the developer of the Monarch global ad sales platform, today opened an office in Mexico City. The introduction of the new location signals Matrix’s official expansion into Latin […]
Its new partner will serve as system integrator with the goal of enabling more customer-specific workflow enhancements.
A new report from Matrix Solutions shows Democratic candidates in Senate “toss up” races have purchased $9.9 million more in local TV spots than that of their opponents.
With or without politics, broadcast TV advertising spending declines in midyear update, while digital broadcast surges. Radio remains flat. The findings come from Matrix Solutions’ 2018 Midyear Ad Spend Report, an update on the state of the advertising spend ecosystem providing insights derived from the activity of more than 10,000 users within media ad sales teams from January 2018 to June 2018.
Matrix Solutions, a global ad sales platform built for media, today announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales platform. Matrix said Monarch will allow Grupo OPSA […]
The new system integrates local and national pending business into one view providing broadcasters with what the companies call “a comprehensive forecasting tool.”
Matrix Solutions, a provider of CRM and sales intelligence, announced today that Meredith Corp. has implemented its CRM & Sales Intelligence Platform. Matrix’s cloud-based solution will offer sales visibility and […]
Digital Turning ‘Broadcast’ Sales Upside Down
The great challenge for local TV is not only to create compelling digital products and services, but to find and train people to sell them. Station groups are stepping up those efforts, hoping to latch on to some of the dollars that are migrating from broadcast to digital. “Digital, social, secondary channels, websites, mobile – it’s literally a laundry list that each sales rep needs to understand, then master himself,” says sales consultant Adam Armbruster. Part II of this special report tomorrow will address integrating new programmatic or automated selling platforms with existing sales, traffic and billing workflows. Also see today’s Open Mike on sales compensation for new hires.
The managing director of investor Main Line Equity Partners is tapped to succeed D.J. Cavanaugh as head of the CRM firm.
Editor’s Note: Matrix has issues with the Nexstar press release upon which this story was based, so TVNewsCheck has taken down the original story. It will be replaced with a […]
Matrix will provide all of Tribune’s stations with enhanced sales management functionality from media specific CRM through sales analytics and reporting; providing real-time advertising revenue insight.
2Q Spot Recap: Total +8.8%, Core +0.8%
Political spending came to the rescue in the quarter, soaring 640% from the previous year’s quarter. Auto advertising also was a strong contributor. Matrix Solutions President D.J. Cavanaugh said: “We have seen steady year-over-year growth in automotive spending each quarter for the past few years.”
In addition to using the CRM and sales intelligence software, Scripps is joining Matrix’s digital development program .
Matrix Solutions, a provider of media CRM & Sales Intelligence Software, today hired Eileen Fredette as senior success manager and Maggie Emerson as senior product manager. As a senior success […]
The station group will play a fundamental role in helping to expand the Matrix Solutions’ platform to optimize digital media sales workflows.
Matrix Solutions, a provider of Media CRM and sales intelligence software, today released a new product that provides sales intelligence tools in addition to enhanced features and functionality. The Sales […]
The 29-station group has installed a Web-based system designed for environments that include multiple stations and platforms such as TV and Web.
Matrix Solutions, a provider of media CRM and sales analytics, today named Achuth Rao director of product management. Achuth has 15 years of product management expertise, specifically within software portfolios. […]
Matrix Solutions, a provider of media CRM and sales analytics, says it plans to grow its Web-based platform through a strategic partnership with Main Line Equity Partners, a Philadelphia-based private […]
Matrix Solutions, a provider of media customer relationship management (CRM) and sales analytics software, has established Matrix University, an online training program that users of its system can access 24/7. […]
2012 Ad Recap: Total, +19.3; Core, +4.6
The core growth was particularly impressive given that political advertising displaced much of the other advertising in the fourth quarter, says Matrix Solutions President D.J. Cavanaugh, noting that the total revenue was up 30%, but core was flat with most categories negative in the quarter.
Raycom Media has selected Matrix CRM from Matrix Solutions for its enterprise account management and sales analytics solution. Raycom installed the Matrix product across 48 television stations, granting more than […]
Matrix Solutions announced today that the next generation of its CRM and sales management software system is now available. Its entire customer base — 285 stations and more than 3,700 […]
Matrix Solutions, a provider of CRM and sales management software, today announced an organizational realignment. The move, the company says is designed to “improve performance, create new opportunities and better […]
Sales Management Software Drives Success
Matrix Solutions CEO DJ Cavanaugh spells out the four key benefits of using CRM and sales management software. “The organizational benefits are wide-ranging and directly add value to any company’s short- to long-term profit and competitive goals,” he says.
WV Media Selects Matrix for CRM, Sales Analytics
West Virginia Media Inc. has chosen Matrix Solutions’ Web-based CRM and sales analytics software. West Virginia Media operates television stations, multicast Fox channels, a sports website and a weekly statewide […]
Gray Television Inc. has chosen Matrix Solutions’ Web-based CRM and sales analytics software. Gray operates 36 television stations serving 30 markets and operates 40 subchannels. Gray will be using Matrix […]
Allbritton Communications has chosen media sales management provider Matrix Solutions to supply it with Web-based CRM and sales analytics software. Allbritton Communications has eight TV stations that serve markets in […]
Matrix Solutions, a provider of media sales management software, announced today that Griffin Communications will be the first to implement its new Web-based CRM (customer relationship management) and sales analytics […]
