A new Aluma study indicates that pay TV subs are far more likely to buy the new Venu Sports service, which would accelerate cord cutting.
Warner Bros. Discovery and the NBA continue to have discussions about reaching a new broadcast deal. WBD has matching rights if the NBA signs a deal with NBCUniversal for a package of games. If WBD matches NBCU’s bid, it’s unclear if the league has full discretion to walk away from the matched offer, sources say.
It was intended to be a teaser for future research validating ad attention measurement by medium, but the Advertising Research Foundation this week teased an anecdotal finding from its latest phase indicating TV outperforms the attention of social media by a margin of more than two-to-one.
OpenAI Signs Data, Advertising Deal With Reddit
In a major licensing deal for the artificial intelligence firm OpenAI, the organization says that it has inked a multifaceted deal with the web platform Reddit. OpenAI founder and CEO Sam Altman is among Reddit’s largest shareholders.
Requiem For The General Manager
An unsettling trend of putting GMs in charge of multiple markets is creeping into the industry. It doesn’t bode well for those who hope for any degree of proficiency at that scale.
Dow Drops 39, Nasdaq Falls 44, S&P Dips 11
Wall Street edged back from records Thursday after the Dow briefly topped 40,000.
Netflix’s programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. Morgan Stanley estimates that 10% share of Netflix advertising dollars for Trade Desk would add around 2% of the DSP’s 2026 revenue. It estimates Netflix will generate over $3 billion in advertising revenue by 2026 for its “Basic With Ads” subscription option.
Disney CEO Bob Iger Says Linear TV Can Be Managed In Decline With ‘Dramatically’ Lower Content Spend
In July of 2023, recently returned Disney CEO Bob Iger shocked the media industry by indicating he might be open to divesting the company’s declining linear assets. By last fall, he’d changed his mind, declaring them not for sale. On interviews and earnings calls since, he’s explained why — most recently at the MoffettNathanson media conference, and in the midst of annual upfront presentations to advertisers.
In its biggest completed deal so far, the company adds the production firm behind such series as The Traitors (pictured), Squid Game: The Challenge and The Tourist, and films like 1917 to its media portfolio.
Using Samba TV data, StackAdapt is providing clients with Reach Forecasting and Incremental Reach Measurement features.
The CW is looking to keep acquiring sports rights and is eyeing an expansion on Sundays as well as potential team-ups with other rights holders, President Dennis Miller said. In an upfronts briefing alongside Brad Schwartz, president of Entertainment, Miller said the pace of sports rights dealmaking has surprised “everyone, from Perry [Sook, CEO of parent company Nexstar] on down.”
When YouTube launched nearly two decades ago, its first clip was a grainy video of co-founder Jawed Karim speaking to the camera while standing in front of the elephants at the San Diego Zoo. Since, then the online video giant has increasingly been the entertainment of choice for billions of people. And while the Google-owned service is still often thought of as being the destination for people watching funny short videos on their smartphones, the way that Americans watch it has changed in a big way.
The seven-year run of the hit series, which ends on Thursday, mirrors the story of the television business during that time.
Now is not the best time for women in TV. According to recent research by the Creative Diversity Network, whose Diamond report collects data from the U.K.’s big broadcasters, the gender gap is widening. One female director hides that she has a child; younger women face a 39% gender pay gap; and harassment is widespread. Insiders say it’s a wonder the television industry has any women left at all.
The current leader of CBS O&O WBBM Chicago is adding the company’s Detroit station to her portfolio.
Diamond Sports Group said negotiations with Comcast Corp. remain open despite warnings from Major League Baseball that the cable provider’s decision to drop its regional sports channels could force the league to set up alternative broadcasts for fans of a dozen teams.
The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales.
Gray Television announced Wednesday the commencement of a refinancing process for its existing $1.15 billion term loan due 2026 and up to $450 million of its 5.875% senior notes due 2026, […]
Dow Gains 349, Nasdaq Jumps 231, S&P Adds 61
Wall Street rallied Wednesday set to records after inflation slows.
New York Women in Communications (NYWICI), a female communications professional organization, awarded nearly $60,000 in scholarships this year to 11 college students to support their education and further their communications […]
The Television Bureau of Advertising (TVB) is challenging a new Nielsen tabulation aggregating total TV viewing across both linear and nonlinear viewing sources, because it includes some non-ad-supported viewing. The new analysis, which Nielsen released Tuesday, showed Disney has the biggest share of aggregate cross-platform audiences, followed by YouTube. TVB President Steve Lanzano said the analysis “misleads marketers into thinking their commercials can reach significantly more streaming viewers than is possible or the reality.”
Warner Bros. Discovery announced new advanced advertising products marketers can buy on its Max streaming service during its upfront presentation Wednesday that include shoppable ads, advanced contextual targeting and interactive video formats.
.
Nexstar Media Group’s CW affiliate KRON San Francisco has hired Matt Morse as its new local sales manager. He will oversee all local sales efforts for broadcast and digital, including […]
The National Association of Broadcasters Leadership Foundation today announced Mutual of Omaha as the recipient of the Corporate Leadership Award. It will be presented during the 2024 Celebration of Service to […]
After corporate maneuvers, a global pandemic and labor unrest, the wheels of streaming commerce are finally starting to turn for Max. The Warner Bros. Discovery streaming service introduced an ad tier in 2021, when it was known as HBO Max and owned by AT&T’s WarnerMedia, only to re-approach the ad business in earnest in early 2023. About a year into the effort and the rebrand to Max, there are clear signs of traction, with the service due to be center stage Wednesday at the company’s upfront presentation to ad buyers in New York.
On April 23, the U.S. Department of Labor published final regulations under the Fair Labor Standards Act that ultimately raise the minimum salary necessary to be exempt from federal overtime rules by 65%. These changes affect all businesses subject to the FLSA, but broadcasters and other media employers may particularly feel the impact given that they rarely operate on a 9 a.m.-to-5 p.m. schedule. The increase will occur in two steps, with the first going into effect on July 1, 2024, and the second occurring on Jan. 1, 2025.
Billionaire Frank McCourt is organizing a bid to acquire the U.S. business of video-sharing platform TikTok, weeks after the passage of a law that would ban the company unless it separates itself from its Chinese owner.
The Walt Disney Co.’s upfront presentation went on with a connections theme, and Bob Iger himself appeared onstage moments after it began. Emma Stone introduced Iger, Disney CEO, who said it was his first upfront show appearance since 1994. Among the programming highlights presented were three from Ryan Murphy, a comedy special franchise on Hulu and a peek at Marvel projects.
Dow Rises 127, Nasdaq Jumps 123, S&P Adds 25
Wall Street ended higher on Tuesday, sending the Nasdaq to a record high.