NEW YORK (AP) — MTV is launching its first-ever midterm election drive to encourage young people to register and vote, hoping fans make voting a communal effort with their friends. […]
KARK Goes RVing To Introduce New Anchor
Condace Pressley To Head Cox Community Affairs
WGN Holds Free Back-To-School Kids Fair
Exclusives
Picture Yourself In Iowa As Marketing Director
A month and a half before the broadcast TV season starts, networks have been increasing new show on-air promotion — with CBS airing promos for six new fall series — the most of any network. CBS’ new version of Magnum P.I. has run 288 spot airings on CBS since May 15 with some 533.1 million total impressions, according to iSpot.tv. That is the highest number of impressions for any new show so far.
Stephen Arnold Gives ‘Wash. Week’ New Sound
WWBT Creates Jazzy Promo For Music Festival
KVLY Far Out Front On Facebook In Fargo
Gray’s NBC affiliate has made a conscious effort to drive its Facebook users back to its TV newscasts. The station was No. 2 in the news ratings and now it’s in first place, and attributes that turnaround to Facebook. “Facebook is fishing where the fish are,” says KVLY’s news director.
Back To School And Other New Local Promos
San Diego Honors KSWB On Its 10th Anniversary
10 Things Learned In 10 Years As A News Director
The average U.S. adult now spends more than 11 hours each day — almost half the entire day — listening to, watching, reading or interacting with some form of linear or digital media. That’s according to the Q1 2018 Nielsen Total Audience Report.
KMOV St. Louis Updates Branding, Graphics
B.J. Finnell Now WTIC-WCCT’s Top Marketer
The news and marketing executive will lead brand and creative development for Tribune’s Fox-CW duopoly in Hartford-New Haven, Conn.
KSNV-KVCW Named ‘St. Jude Dream Home Station of the Year’
WPTA Ramps Up, Scrambles To Cover Big Story
Cozi’s Clever Promo Taps Into Shark Frenzy
WGN’s Morning News Throws A Block Party
Philly’s WPVI Ahead By Millions On Social Media
The ABC O&O in Philadelphia has almost 13 million actions on social, accounting for almost 36% of the total engagement generated by the DMA (No. 4), with more than 35 million social actions. John Morris, WPVI’s VP of multiplatform programming, attributes the station’s dominance on social as a natural extension of its Action News brand on TV.
