KMSP Revives 20-Year-Old Morning News Campaign
KMSP in Minneapolis revived and freshened a 20-year-old music image campaign done for its morning news that features the longest-running morning team in the market.
Exclusives
Nordic media-tech platform Clipsource has appointed Maria Campo as the new head of marketing and communication. Campo joins from the “smart button” provider Flic, where she was marketing manager. Clipsource […]
Now known as CBS Texas and CBS News Texas, KTVT has opted to keep its iconic 11 star logo while using data to help tweak its on-air identity to better resonate with a growing market.
Sinclair Broadcast Group today announced the company will partner with The National Alliance on Mental Illness (NAMI) to launch Sinclair Cares: Mental Health Support + Hope, a campaign to encourage mental health awareness, […]
At KCCI Des Moines, The CSD Draws On Long And Varied Experience
There are no college or university degrees in local TV marketing, so Nathan White moved up into management taking the classic path of learning on the job.
Rick Lewchuk, former SVP of creative marketing and brand standards for CNN Worldwide, has started his own marketing company, Film At 11. Lewchuk thinks his experience can help local TV news broadcasters.
KSTU’s Promo Is A Love Letter To Utah
Otto Bell is taking over CNN’s creative unit as senior vice president and chief creative officer. Bell was the founder and chief creative officer of Courageous, CNN’s commercial brand studio, prior to his new role. In his new role, Bell will be responsible for all the on-air and off-channel brand and marketing for all CNN Worldwide businesses, including CNN, CNN International, CNN Digital, and CNN en Español.
New Jobs Posted To TVNewsCheck
New jobs posted to TVNewscheck’s Media Job Center include openings for a promotion producer and a sr. director of news strategy.
Wall Street Communications, a provider of content creation, digital marketing and media relations services, today named Kitty Higinbotham as the agency’s president. Higinbotham has been senior writer and content specialist […]
Fox gave its ad supported streaming service Tubi a big push on TV’s biggest stage Sunday with two brand spots during the Super Bowl. The spots showed giant bunnies tossing people down a rabbit hole, a metaphor intended to show viewers the depth of content available on Tubi. Fox Sports also ran a promo for Tubi that made it appear as if viewers were moving from the Fox game announcers to the Tubi home screen to watch a movie.
Tegna Stations Celebrate Black History With Programming Trove
Meredith Conte, Tegna’s VP of marketing, shares how some of the Tegna stations are celebrating Black History Month this year. See the examples and hear from the content creators themselves about their approaches.
WTIC, Tegna’s Fox61 in Hartford, Conn., ran a 30-second promo during halftime of yesterday’s Super Bowl announcing itself as Connecticut’s News Station.
Howard Bragman, a beloved Hollywood publicist who specialized in crisis relations and whose clients have included Monica Lewinsky, Cameron Diaz, Ricki Lake, Sharon Osbourne and Chaz Bono, has died after […]
WBRC, Gray’s Fox affiliate in Birmingham, Ala., plans to roll out a four-spot weather image campaign on Sunday during the Super Bowl. “This was a different type of campaign, built to not look or feel like a local news promo and to create a ‘stop and look’,” says Nate Mills, WBRC’s creative services director.
The Fox News host will be getting the Super Bowl treatment this Sunday, with the cable news channel set to run a 15-second spot promoting his 11 p.m. latenight show Gutfeld! during the big game. The ad will be Fox News Channel’s only spot promoting one of its linear TV shows during the game, which is airing on the Fox broadcast network. There will also be a 10-second ad during the Fox pregame show, as well as two ads touting the Fox Nation streaming service.
