Promotion

NBCU promotes the Southern California native to oversee community engagement and communications strategies for its Los Angeles NBC and Telemundo stations in a new, expanded role.

Effective immediately, Walt Disney Studios President of Marketing and 18-year studio vet, Asad Ayaz, has been named the first chief brand officer of The Walt Disney Co. CEO Robert Iger just announced the news Thursday. In this newly created position reporting to Iger, Ayaz will be responsible for stewarding and elevating the Disney brand globally across the entire ecosystem of company touchpoints and consumer experiences.

WQAD Moline, Ill., came up with a TV advertising campaign that was unique to the needs of Matt Wangelin, owner of Wangelin’s Auto. “It really works well for my type of business.”

Rob Dwyer, a longtime TV marketer, is the new GM at KCEN in Temple, Texas. What makes TV marketers good candidates to run stations? “We are the great collaborators,” Dwyer says.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a creative service director  and a radio station general manager.

Fox has appointed Diana Ruiz its new executive vice president of experiences and design. Ruiz will report to Fox Entertainment and Fox Sports chief financial officer, Jeff Acosta, and have responsibility for the development and execution of marketing, publicity, sales, hospitality and corporate events and experiences.

TVNewsCheck’s Programming Everywhere event addresses the programming challenges local TV stations face to fill hours of openings in their schedule with content. TV marketers on site will “get stimulated with lots of concrete ideas to bring back and implement at their stations,” says Michael Depp, TVNewsCheck editor and a moderator at the conference.

If you could write a letter to your younger self, what would you say? At KING in Seattle, Olivia Roberts, one of KING’s marketing producers, conceived and produced a campaign featuring three of the station’s women anchor/reporters writing a letter to themselves.

The CW is undergoing another round of staff cuts, sources tell Deadline. More than 15 people were affected, with the marketing/promotional team impacted, along with finance. The laid-off employees are said to include mid- and high-level executives, including some in SVP roles. A rep for CW parent Nexstar Media declined comment. Thursday’s staff reductions come a month and a half after Chris Spadaccini joined the CW as chief marketing officer.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a director of sales, an account executive, a news photographer, creative services writer, a local sales manager and a photographer/editor.

Fox Corp. has named Kristopher Jones executive VP and head of government relations, based in Washington. He had been SVP, government relations. He reports to Viet Dinh, chief legal and policy officer. In addition, Jamie Gillespie has been named executive VP of government relations. Both Jones and Gillespie formerly worked at the National Association of Broadcasters.

News viewers of KSLA, Gray’s CBS affiliate in Shreveport, La., who tuned into the 6 o’clock news on Feb. 28 didn’t see the typical hour-long newscast they would have seen on any other day. That night, the station started with an abbreviated block of news and weather before going through the rest of the hour showing a documentary about Shreveport’s Black history.

General Motors Global CMO Deborah Wahl is leaving the automaker almost five years to the day that she started. Wahl, who crafted the phrase “EVerybody In” to hype the brand’s electric vehicle offerings, is reportedly taking one of the voluntary early retirement packages the automaker began offering to white collar workers last week. The “Voluntary Separation Program” is being offered to all U.S. salaried employees who have spent five or more years at the company.

WCMH in Columbus, Ohio, executed a one-day advertising campaign with a single message using all traditional media — plus one fairly unusual — to get people talking.