Promotion

Innovid’s Dan Mouradian: “While conversations around attention metrics might grab your (ahem) attention, whether or not a consumer has ‘paid attention’ to your ad does not define your campaign’s effectiveness. What’s more, in an environment that has seen significant investment such metrics shouldn’t be your main focus when measuring performance in connected TV.”

WWL in New Orleans used its 65^th anniversary to take stock of itself. “In this business, at certain points, you have to make certain that you are still hitting the mark that needs to be hit,” says Tod Smith, WWL’s general manager.

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a vice president and general manager. Other current jobs posted on TVNewsCheck’s Media Job Center include openings for a vice president and general manager, assistant news director, two marketing consultants, weekend content manager, local sales manager, content manager, executive news producer, assistant engineer and reporter/MMJ, maintenance technician and general sales manager.

The company has hired Google exec Rachel Berk as SVP, distribution, platform partnerships. In the newly created role, Berk will manage partnerships for Fox brands including Tubi across connected TV services. Reporting to BJ Elias, EVP of distribution, advanced services, Berk will lead the platform distribution team, responsible for the domestic and international distribution of connected TV services from Fox brands including Tubi, Fox Sports, Fox Local, Fox News and Fox Nation across platforms including Amazon, Roku and Samsung.

Former Apple and AMC PR exec Bernadette Simpao has joined NBCUniversal‘s Media Group as SVP of strategic communications, where she will have a specific focus on streamer Peacock. Simpao, who is based in New York, will report to Allison Rawlings, NBCU Media Group EVP of communications.

How WDIV Detroit’s investigation into an underwater oil pipeline became a broadcasting and digital event is the result of quality content delivered where people want to be served.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, an assistant news director for morning news, a marketing consultant and a weekend content manager.

Philo is launching an advertising campaign today highlighting the streaming service’s wide array of programming in popular genres such as holiday films and true crime. The spot’s tagline is “Philo. Your home for the holiday.”

Heath Myrick joins from Hearst’s ABC affiliate in West Palm Beach, Fla., WPBF, where he’s been the CSD for 25 years.

Reviving a 1991 music image campaign goes against the “grain of what television news is nowadays, but that is what we wanted to do,” says Cyle Dickens, creative services branding specialist at Gray’s NBC affiliate.

To promote a time change for the morning meteorologist, WCAX Burlington, Vt., used the most famous time travel machine in movie history.

ESPN said ESPN BET, the sports betting service run by Penn Entertainment, will launch Tuesday, Nov. 14. Teaser spots for the sportsbook feature SportsCenter anchor Scott Van Pelt receiving alerts from the ESPN and ESPN Bet Apps. A full ad campaign will be rolled out closer to launch and also feature SportsCenter’s Elle Duncan. ESPN Bet will provide the odds used in ESPN content.

You remember the story: police raided a small-town newspaper in Kansas, seizing computers and phones. Pilar Pedraza, a political reporter for KAKE Wichita, got an exclusive sit-down with the woman at the center of the story.

Steve Noviello, Fox O&O KDFW’s consumer reporter, and John Kukla, the Dallas station’s creative services VP, look back through 20 years of collaboration featuring Noviello’s stories and Kukla’s marketing.

The campaign, “Know My Neighborhood,” introduces viewers to an inside perspective and guided tour of area neighborhoods conducted by people who know them best, the residents.

A new historical documentary from WRAL Raleigh, N.C., Ghosts in the Stadium, examines the unknown past of four iconic football stadiums in the Carolinas. “I had no idea the secrets we’d uncover at these sites,” says Cristin Severance, WRAL investigative documentary producer.

In a breaking news market like Houston, KPRC’s in-depth investigations stand out. “It’s stories not everyone can commit to doing,” says Natalia Vasquez, the Graham NBC affiliate’s creative director.

Jobs posted to TVNewsCheck’s Media Job Center include openings for a sales manager, executive news director, evening anchor/managing editor, promotion manager and broadcast maintenance technician.

Demi Gough, a national news writer and producer at Sinclair’s corporate news hub, says attending Sinclair’s Producer Academy back in 2017 set her on a path to success.

The veteran communications exec will support CBS Stations leadership across the company’s 27 owned television stations in 17 major U.S. markets.