Promotion

The veteran communications exec will support CBS Stations leadership across the company’s 27 owned television stations in 17 major U.S. markets.

Longtime ESPN communications chief Chris LaPlaca will retire at the end of the year after spending more than 43 years at the company. ESPN Chair Jimmy Pitaro announced the news of LaPlaca’s impending departure earlier today in a memo sent to ESPN’s staff. LaPlaca, the company’s SVP/corporate communications, is the longest tenured behind-the-scenes employee currently at ESPN, having started there in July 1980 — only nine months after the channel first went on the air.

A new testimonial promo campaign from WTLV-WJXX in Jacksonville, Fla., shows viewers there is hope when they have consumer problems.

New jobs posted on TVNewsCheck’s Media Job Center include openings for a broadcast maintenance technician. Other existing job openings include an anchor/producer, multimedia journalist (MMJ), sales manager, executive news director, evening anchor/managing editor and promotion manager.

Fox will be continuing its “She’s a Hero” campaign by putting a spotlight on women in STEM during Thursday’s episode of Lego Masters. Fox’s She’s a Hero is part of the Association of National Advertisers’ SeeHer initiative, designed to provide accurate portrayals of women and girls in media. L’Oreal Paris continues as sponsor of Fox’s “She’s a Hero” effort.

From now until the end of 2023, WMAQ, NBC’s Chicago O&O, will be celebrating its 75^th anniversary looking back at the historic moments that helped shape Chicago. “As we celebrate WMAQ-TV’s historic 75^th anniversary this month, NBC Chicago will relive numerous stories that occurred over the decades and honor the on-air and behind-the-scenes trailblazers who helped define our legacy,” says Kevin Cross, WMAQ’s GM.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a sales manager, executive news director, evening anchor/managing editor and promotion manager.

The viral moment from the Maximum Effort team came together in two days, and yes, Taylor Swift was in the loop. (Jason Kelce/Instagram)

I caught up with John Baldwin and asked what words he might impart to the local TV promotion community. “Writing is the most important part of it,” he says. “Be creative and put it down on paper and then step back and look at it and think, does this sell the aspects that you were hoping to sell to the viewer. If the answer is yes, then go for it.”

There is no 1-800 number to get a major market news director to parachute into market 104 on a temporary basis. How WQAD pulled it off is a matter of timing and providence.

Segments with show hosts Tony Harris, Keshia Knight Pulliam will appear on A&E, History and Lifetime. Pictured: Crack the Case host Tony Harris will appear in live cut-ins on A&E and History.

Independent media agency Known has been named media AOR for the CW Network, part of Nextstar Media Group.  The appointment came without a formal review although the agency essentially auditioned for the role after piloting several campaigns on a project basis earlier this year. The timing is aligned to the CW’s new slate of programming which includes an increasing amount of sports, including ACC football and basketball, Inside The NFL, LIV Golf and more.

A new marketing campaign from KING Seattle features viewers who have a strong affinity for its morning newscast. Jay Yovanovich, KING’s marketing director, says viewers reached out to the station to say they love watching the broadcast.