Business

Altice USA said it is renaming a4, its advanced advertising and data unit, as Optimum Media, bringing its branding in line with its pay TV, broadband and mobile phone businesses.

The joint venture among the three teams and Standard Media, CHSN will start with airing Blackhawks and Bulls preseason games in October, showing White Sox games beginning in 2025. The rest of the White Sox games in 2024 will remain on NBC Sports Chicago. (Aaron Gash/AP)

Hometown TV Network is paying $500,000 for the Budd Broadcasting LPTV station.

Paramount Global and David Ellison’s Skydance Media have agreed to deal terms on a potential merger, which currently awaits approval from controlling shareholder Shari Redstone, according to an individual familiar with the matter.

A special committee of Paramount’s board of directors supports a merger with Skydance, a studio that has increased its offer in recent days. But the deal isn’t done yet.

Matt Loeb, the president of IATSE, told members Saturday that he is hopeful that a deal will be reached “soon” with the studios on a new agreement for 23 local unions across the country.

Seedtag, which recently launched its Contextual TV offering for connected TV advertising, said it acquired Beachfront Media, a sell-side platform with direct access to CTV inventory.

In early trading Monday, Germany’s DAX advanced 1% to 18,728.00 and the CAC 40 in Paris climbed 0.6% to 8,040.94. Britain’s FTSE 100 added 0.4% to 8,313.50.

Wall Street rallied Friday to close out a bloom-filled May. Stocks broadly got a boost from easing Treasury yields in the bond market after the latest reading on inflation came in roughly as expected.

Two parties have expressed interest in buying Redstone’s National Amusements, while Paramount directors are backing Skydance deal.

The companies are discussing a Disney buyout of Comcast’s stake in streaming service; with a big valuation gap, the prospect of a court battle looms.

New data reveals AI job growth and wages are significantly outpacing the general job market.

The Politico founder says the decline of local news has cut training opportunities for journalists — whom he wants to nudge out of their ideological silos.

The comments from CEO Tony Vinciquerra were made in the midst of ongoing negotiations between Hollywood’s major crew union and top studios.

European markets opened modestly higher, with the CAC 40 in Paris up 0.1% at 7,986.65. The FTSE 100 gained 0.4% to 8,259.68, while Germany’s DAX was almost flat at 18,500.20.

The only certainties at the moment is that ESPN will retain the top package and Turner Sports’ 40-year relationship with the league is in jeopardy. Pictured: Boston Celtics guard Jaylen Brown drives to the basket against the Cleveland Cavaliers during the second half of Game 5 of an NBA basketball second-round playoff series Wednesday, May 15, in Boston. The Celtics advanced to the Eastern Conference finals (Charles Krupa/AP)

TikTok and its Chinese owner, ByteDance, continue to have one of the lowest reputation scores across all of the companies measured annually in the Axios Harris Poll 100, thanks to bipartisan concerns around social media safety and security.

Local TV broadcasters have two options in front of them: wind down or transition. For those that choose the latter, they still have assets they can bring to bear.

Most of Wall Street rose Thursday, but falls for some big tech stocks dragged indexes lower.

Data on millions of PayPal users should boost its new advertising business run by Mark Grether, who formerly led Uber’s advertising group. At least that’s what the company hopes as targeting signals vanish.

David Ellison’s Skydance has sweetened its offer to acquire Paramount Global, in an attempt to make it more palatable to the company’s Class B stockholders.

DTVA was formed on the heels of challenging outcomes with features The Fox and the Hound and The Black Cauldron. Initially, DTVA was restricted from using established Disney legacy characters, but nevertheless had huge successes with new shows like The Wiggles and Adventures of the Gummi Bears, both of which became popular in syndication.

The former Bad Robot executive will be senior adviser to the office of the CEO at Lionsgate.

With growing digital channels of video content — streaming, connected TV, and otherwise — advertising quality and ad experience are facing some issues, according to a new report from Comcast’s FreeWheel.

Warner Bros. Discovery CEO David Zaslav, who started talking about more deals shortly after inking a massive merger, irritating Wall Street, has been publicly quiet on that front for a bit. Today, he said he sees opportunities in M&A with the company on a stronger financial footing and rolling out streamer Max globally to achieve necessary scale.

The former GM of WACH Columbia, S.C. is tapped to succeed the retiring Mike Oates as head of Gray’s CBS-NBC duopoly.