YMU Announces Appointment Of NBCU’s Linda Yaccarino As Group Chair

Today, trans-Atlantic talent management company YMU Group appointed media and advertising executive Linda Yaccarino to the role of group chair. YMU — which has global offices and specialisms across entertainment, music, sport, art, social, literary and business management — “is home to some of the most influential, forward-thinking and prolific talent across the culture space,” it says.

YMU provides a platform for their clients to create global, 360-degree, multi-faceted brands. Alongside her current position as chairman of global advertising and partnerships at NBCUniversal, Yaccarino will work closely with YMU Group CEO Mary Bekhait, who has been leading the Group’s new vision since stepping into the role in 2021.

Bekhait said: “I am delighted to announce Linda Yaccarino as Chair of YMU Group. I have been seeking the appointment of a chair since her predecessor’s departure last year and wanted someone of exceptional caliber for the role. I knew instantly I had found that person when I met Linda. Her unparalleled influence, acumen and reputation are renowned. I am incredibly excited about the work that we will do together to keep driving YMU forward as the leading, global business partner for premium talent. Linda’s appointment shows the scale of ambition for the Group – her value, knowledge and expertise will enable us to deliver an even better service to our clients and turbo charge our international growth.

Yaccarino said: “We all know great talent when we see it. Whether it’s on stage, on the field, in front of and behind the camera, on every platform—you name it—epic performances stick with us. And for decades, I’ve supported top talent by growing global brands alongside premium content. The Group represents some of the most exciting, elite level talent in the global culture space who are supported by an unparalleled, industry leading team of global experts. I’m looking forward to working with Mary and the exceptional YMU team to support their continued growth of individual’s brands on a global scale.”