Pixotope Strengthens Global Operations With Virtual Production Business Development, Marketing Appointments

Pixotope, the software platform for end-to-end realtime virtual production solutions, has announced the appointments of Phil Ventre, Vice President of Strategy and Global Business Development and Vivian Yu, Marketing Director, APAC and Global Sales Enablement Lead as part of their commitment to address the worldwide growth and demand for access to virtual production, a company press release said. In their roles, Ventre and Yu will “leverage their individual networks and expertise in the media and entertainment industry to tackle the pain points of the growing broadcast market and APAC region,” said the release.

“These strategic appointments mark an exciting phase of accelerated global growth for Pixotope,” the company added. “Welcoming Phil and Vivian to the team exemplifies the company’s unwavering commitment to bolstering access to virtual production technology on a global scale. The result is the further fortification of Pixotope and its ability to meet the growing demand for virtual production solutions in live sports, events, gaming, and entertainment industries.”

Ventre’s industry experience spans sales, marketing, and business development having held high-level positions at Avid, Ross Video, Disguise, and most recently, New York City-based Silver Spoon Animation, who are known for their work on Nickelodeon’s “Nickified” simulcast of CBS’s Christmas Day NFL game, Super Bowl LVII, and Fox’s Alter Ego. As VP of Strategy and Global Business Development, Ventre will lead the Pixotope business development and strategy function for the sports, e-sports, and broadcast sectors, leveraging his network to work closely with CEO Marcus Brodersen and CRO David Dowling to address demand and build on the company’s foundation of success to continue its growth in these key markets.

“The more that audiences are exposed to immersive content created with virtual production techniques, the more they come to expect it in every piece of media they consume,” says Ventre. “More than just expecting it, they’re expecting the same impact seen in high-end feature films; Pixotope is making that a reality. I’m incredibly excited to join the team and work with them to address the demands of the market.”

As APAC Marketing Director and Global Sales Enablement Lead, Yu’s role extends beyond the Asia-Pacific region to support the worldwide Pixotope marketing team with additional expertise in the media and entertainment industry, the company said. Yu will leverage her wealth of experience, which includes marketing roles at Avid and Ross Video, to drive campaigns that resonate with the unique needs of the region, added Pixotope, in the release.

“It speaks volumes that Pixotope already has a significant customer base in APAC with leading organizations such as China’s CCTV, Singapore’s Anomalyst Studio, Korea’s KBS, and Thailand’s Amarin TV already leveraging our technology to elevate their productions,” says Vivian. “I look forward to supporting our existing customers and welcoming new ones by fostering a community that inspires and connects end users to the opportunities that Pixotope virtual production solutions can offer.”