Market Share

A local advertiser on KOSA in Odessa-Midland, Texas, was so impressed with the digital advertising campaign done for his business by the station that he went on camera to let others know that he wanted “to invest more in that type of advertising.”

Local TV people who have signed up for the free Marketing Monday newsletter from TVNewsCheck tend to have a very relaxing weekend. Because they know, come Monday morning, they can count on Marketing Monday newsletter to appear in their inboxes.

KXAN, Nexstar’s NBC affiliate in Austin, Texas, has introduced a weekly newsletter to keep residents informed on the top political news of the week. “It really made sense because our station has such a strong history of covering politics,” says Kate Winkle, KXAN’s digital director.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a director of creative services, several sales managers, a digital content manager, executive news producers, a weekend anchor, an MMJ and a business affairs VP.

In many cases, local TV news promos are easily recognized. But through the years, some stations have gone high concept, hired professional actors or volunteer station employees, to be in carefully scripted skits that don’t look like the news promos you’re used to seeing, at least at first.

It’s been tough for the city of Buffalo, N.Y. First, a city used to snow gets a crippling blizzard. Then, a member of the Buffalo Bills football team is carted off the field, and the game is canceled. “These were difficult stories, so we wanted to keep the tone optimistic, positive, a bit uplifting and community-centric,” says Dan Meyers, the marketing director at WGRZ.

New jobs posted to TVNewsCheck’s Media Job Center include openings for an IT manager, two promotions producers, a creative services photographer/editor and a manager of program development.

From October 2022 to the end of the year, the Nexstar Media Charitable Foundation donated money to the United Way, local food banks, the Salvation Army, veterans programs and other community organization across seven markets where Nexstar owns a TV station.

When TV stations are trying to persuade viewers to watch a certain newscast, a campaign featuring five promos can be very powerful. Check out this campaign from KIRO in Seattle.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a part-time administrative assistant in New York City and a partnership marketing specialist in Charlotte, N.C.

WLJT, West Tennessee Public Television, has chosen Peter Noll to be the station’s new general manager and CEO, effective immediately. He joins from WNBJ, the NBC and CW affiliates in Jackson, Tenn., where he was GM.

In 2022, there were 266 Market Share columns published which generated more than 255,000 views. Here are some of the most-read columns of 2022.

Viewers will be treated to the midnight ball-drop in New York City, and spectacular firework shows from Dallas’ Reunion Tower and from Denver’s downtown area, as well as a 10-minute fireworks show launched from the rooftops of eight Las Vegas Strip hotels.

He joins Weigel’s CBS 58 from WTMJ, the NBC affiliate in Milwaukee, where he was news content operations manager. “As a Milwaukee native, Jim possesses a deep understanding of how to connect with the people of Milwaukee,” says Anne Brown, WDJT’s GM.

A Cox Media Group collaboration across all of its TV stations’ investigative reporting teams exposed a business practice criticized by homeowners in at least seven states, several of which, including Florida, Pennsylvania and Georgia, have filed law suits against the company.

“I know I’m a little late, but I wanted to share Fox 13’s holiday greetings with you,” says Darcy Stapleford at KSTU in Salt Lake City. “We went for casual, authentic and something you might see from a close friend.”

Here is Part 2 of a collection of new “Happy Holiday” promos and some older ones drawn from the archives of Market Share columns over the years.

Matthew Damore is known for highly impactful projects, developing effective brands, and contributing new ideas for revenue opportunities. “Matt’s been serving communities in California for nearly three decades, he understands the dynamics of our industry and what it takes to make a difference,” says Jim Rose, KRON’s GM.