Market Share

If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.

Raycom’s CBS affiliate dominates social media actions in Savannah over the last six months according to data from audience insight firm Shareablee. WTOC has almost four times the number of actions than its nearest competitor. Sarah Smith, WTOC’s digital content manager: “We make sure that we’re hitting our audiences on all platforms, everywhere we can reach them digitally. We share as much on Facebook as we would anywhere else, as much as we would on the air.”