Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV (CTV), announced what it described as “the first successful showcase” of Amagi’s Zero Slate technology on Vizio’s owned and operated WatchFree+ channels, part of Amagi’s broader Stream Personalization initiative.
This new offering “enhances the streaming experience with its highly impactful, patent-pending technology that can dynamically adjust the length of ad breaks on a per-viewer basis, eliminating the need for slates or filler to round out linear ad breaks,” the company said.
This new “viewer-first” personalized approach to digital streaming has already demonstrated “a lift in viewership (Amagi analytics showing more than 20% increase) on Vizio’s owned and operated channels utilizing the Zero Slate capabilities.”
Data from Amagi analytics indicates that slates, often used to fill the unsold portion of ad pods, may increase viewer churn by as much as 15% in today’s Free Ad-supported Streaming TV (FAST) ecosystem. Zero Slate’s early success, the company says, “demonstrates that personalizing pod length can boost viewer engagement, enabling more high-quality viewing experiences over time. This capability also represents an important first step for Amagi toward a broader suite of Stream Personalization capabilities that offer even more engaging linear viewing experiences.”
Katherine Pond, Vizio group vice president of platform content and partnerships, said: “We are pleased to partner with Amagi on this showcase of their Zero Slate technology. This collaboration reinforces Vizio’s commitment to enhancing user experiences and delivering personalized content as we expand Zero Slate across more channels.”
Srinivasan KA, Amagi co-founder and chief revenue officer, added: “We are grateful to have partnered with an industry leader like Vizio to test the impact of our new Zero Slate capability and are excited about Stream Personalization’s ability to further transform the linear viewing experience.”
Leave a Reply
You must be a logged in member to post a comment.
Log In Register Now