Ateliere Creative Technologies, a software solutions company, has added Eugene Sarmiento as VP of sales and business development for Europe, the Middle East and Africa (EMEA). He has more than 15 years of experience delivering innovative and scalable enterprise solutions for media and entertainment customers.
Sarmiento’s past roles have included leadership positions at Operative, Salesforce and Ericsson. Ateliere says he will “play a critical role in driving growth for Ateliere’s cloud-native media solutions and strengthening the company’s position in the region.”
In his role, Sarmiento will develop and execute strategic initiatives to support customers’ business objectives. He said he plans to increase sales team performance through mentorship and close interactions with customers.
Sarmiento will also help with the ongoing efforts to capitalize on the momentum and further strengthen Ateliere’s channel sales strategy with both system integrator and ecosystem partners. His appointment, the company says, reflects Ateliere’s continued focus on global growth and increasing demand to distribute content across global markets. Sarmiento will be based in London.
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