IBC: MwareTV Improves OTT Services With Code-Free WYSIWYG App Creation

MwareTV, a cloud-based multi-tenant platform provider, has addressed the critical issue of branding services with a new approach to creating consumers apps. The software functionality, App Builder, is part of the core services of the MwareTV platform and will be demonstrated at IBC2023 (15 – 18 September, RAI Amsterdam, stand 5.A10).

“The value of a package of television services, including streamed and on-demand content, is recognized not just by established media enterprises but also by telcos, ISPs, mobile operators, housing associations, hotels and hospitality and more,” a company press release stated. “It is important for these bodies to be able to offer services which are attractive and engaging on a telco grade comparable level as consumers are used to video services of the market leaders, and also reflect the brand values and corporate identity of the host organization. This ensures the value of the television service reflects back into the wider business.”

App Builder, which uses drag and drop to create apps without requiring code, supports all the common platforms on which consumers view television services, including iOS, Android, AndroidTV, TVOS, FireTV, WebOS, Tizen, WebTV and Lightning Framework. It provides starter templates to get users started, which are customizable with nine menu types, 33 home page widgets and a practically unlimited number of set-ups.

“Our goal has always been to see our customers roll out their services – and start earning revenues – as quickly as possible,” said MwareTV CEO Sander Kerstens. “This is another key element of this philosophy: our customers waste no time in briefing external design houses, waiting for the results, then reviewing and revising. With a few simple drag-and-drops they have a user interface, across all platforms, that matches their branding as well as promoting the full offering. It is another reason for us to claim that we are unique in offering a real one-stop shop solution for modern television services.”

The MwareTV service is fully functional from content acquisition to delivery, according to the company statement. “It is completely cloud-hosted so requires no hardware investment, but the multi-tenant architecture provides complete security,” the company’s release went on. “Intuitive ease of use is the focus at every stage, and the licensing and hosting fees allow users to scale the service from start-up to very large subscriber counts, with costs closely tracking revenues.”

For more information on the comprehensive MwareTV solution – and a branded and costed proof of concept – visit MwareTV at IBC2023 on stand 5.A10, or go to mwaretv.com