NAB Show: Streann Media Integrates Zixi For Next-Generation Workflows

Zixi, a universal live media gateway for video over any IP network or protocol, has formed a partnership with Streann Media, which has integrated Zixi into its interactive Smart OTT platform to provide distribution, engagement and monetization tools for content creators. Streann Media will be demonstrating the integrated offering in the Zixi Partner Village at NAB Show (April 16-19 at the Las Vegas Convention Center) in Zixi’s booth, W3301.

Streann Media’s Smart OTT platform and its advanced features and functionality allows users to create live streams on Web, iOS, Android, Roku, Apple TV, Fire TV, Android TV, and Smart TVs. Streann Media says its next-generation solutions “use more than 150 proprietary features and patent pending technologies facilitating effortless creation, distribution, engagement and monetization of content with a global footprint that reaches millions of active users in 141 geographies.

“Unique capabilities enable content creators to have real-time engagement with their consumers by simply watching and chatting resulting in increased retention rates, as well as the ability to broadcast live streams to multiple destinations simultaneously including Facebook-Live, Twitter, Periscope, YouTube Live, Web, RTMP and other Internet applications.”

Streann says it provides the power of non-intrusive advertisement with control over CPM pricing and keeping all the benefits of digital advertising using patented technology. Real-time content metrics with machine learning analytics enable broadcasters to understand audience behavior and run more efficient marketing ad campaigns, while also being able to effortlessly go live directly from the smartphone serving applications such as news gathering and live content contribution. Additional features gamify the content experience by creating trivia games for the platform and scheduling time for the game and play.

Streann Media’s Zixi integration allows content creators to leverage Zixi’s video over IP technology to deliver and contribute video to and from global markets. Using the Zixi protocol, Streann says, “means that users can connect to a wide range of broadcast-quality live sources and take advantage of premium features such as enhanced stream resilience with congestion aware routing and patented dynamic FEC up to 50% more efficient network utilization, quality optimized delivery with content aware bandwidth shaping, and the industry’s leading security including best-in-class security with DTLS and AES content encryption security.”

Low latency, error free transport over IP networks is critical to the delivery of live video over unmanaged IP networks. The Zixi protocol adjusts to varying network conditions for error-free video transport over IP with 99.9999% uptime at minimal latency providing protected multicast transport, bandwidth efficiency and encoder backpressure.

The Zixi Protocol, the company says, “is 3x more efficient than any other market offering, so compute cost and energy consumption are greatly reduced, and is also supported on ARM Processors which are 50% of the cost and energy consumption of other compute processors.”

“We are very excited to join the Zixi Enabled Network with this integration,” said Giovanni Punzo, CEO, Streann Media. “Adding the Zixi protocol allows our customers and their consumers to experience the delivery of error free, broadcast quality video.”

“With their innovative OTT platform and rich feature set Streann is a great addition to our partner ecosystem,” said John Wastcoat, SVP Alliances and Marketing, Zixi. “Our broadcast, telco and next generation customer base now have an elegant distribution, engagement and monetization solution for quick and easy deployment.”