NPAW Launches Anti-Account Sharing, Cross-Device Playback Resuming For OTT Services

NPAW, a provider of analytics and business intelligence solutions for online video services, has introduced new anti-account sharing and playback-resuming solutions to its suite of analytics apps, according to a company press release. Share Blocker gives subscription-based OTT services full control over their users’ account sharing to protect their source of revenue, the company says. Its PlayHead Tracker is an “innovative cross-device bookmarking solution for existing users that enhances the video playback experience and significantly increases customer satisfaction.”

“Designed to eliminate unauthorized account sharing and service abuse in OTT subscription services, the NPAW Suite’s new Share Blocker app enables advanced account management strategies that promote security and fairness for all users,” the statement continues. “With custom profile creation and advanced monitoring, services can effortlessly define and enforce the maximum number of in-house users, IPs, and concurrent sessions for each type of user account.”

NPAW says the new PlayHead Tracker app solves “inconsistent and unreliable” video playback resumption across devices, enhancing customer satisfaction and retention. NPAW’s 5-second beat provides users with an average resume accuracy of 2.5 seconds, while the tool’s “fully-developed, low-latency API” ensures minimal impact on video playback startup times. The company says integration requires minimal effort.

“Tackling abusive account sharing and ensuring a smooth viewing experience are both high on the priority list for OTT providers,” says Ruben Senor-Megias, Chief Sales Officer of NPAW. “We are committed to providing services with all the tools they need to face the industry’s evolving challenges, and these new two tools are yet one more example of that.”
CABSAT 2023 attendees can experience NPAW’s latest products firsthand by visiting the booth of the company’s partner, MAAS World (#S1 – E21, Dubai World Trade Center.)

Attendees will also be able to demo NPAW’s CDN Active switching, a game-changing, automated multi-CDN switching technology that has helped NPAW customers reduce the number of video start-up errors by 91%, the company says.

“CDN Active Switching automatically selects for every chunk of video the CDN providing the highest possible video quality, using real-time, bi-directional communication between client and server to ensure an optimized video streaming experience for end users. The throughput limit is defined by the end user’s connection, not the CDN’s capacity, while the maximum delivered bitrate matches the addition of all CDNs’ available bandwidth for each user.”