Lippin Group Ups Cassy Salyer To VP

Cassy Salyer has been promoted to vice president of the international entertainment marketing, public relations and strategic communications firm, The Lippin Group.

Salyer has been with The Lippin Group since August 2009 and leads the company’s online and social media communications initiatives for the Los Angeles office. Primarily representing corporate entertainment, digital media and lifestyle brands, she is also responsible for the development and strategic integration of online and emerging media campaigns with the company’s holistic approach to communications.

In addition to media and industry relations, branding and creative marketing for clients with online and mobile elements, Salyer also manages the company’s blogger relations, social networking and viral multimedia outreach.