New Logo, Website For Broadcasters Foundation

The Broadcasters Foundation of America has unveiled a new logo, redesigned its website, and launched new social media sites, as part of a rebranding campaign that makes it easier for broadcasters to find help and give back. Guidance for the rebranding was provided by the Board of Directors and its Digital Committee. Plans call for new display ads to debut shortly.

The foundation said the new logo, with images of the American flag and a microphone, “reinforce that the foundation is a nationwide charity that helps broadcasters across the country. The more user-friendly and intuitive website makes navigation to the get-help and give-back pages easier, and the new social media sites generate broader awareness among broadcasters.”

“Over the past few months, we’ve received more requests than ever before, within a similar timeframe,” said Jim Thompson, the group’s president. “As we get ready for our year-end donation drive, it’s important that our process is seamless and that every broadcaster knows where and how to ask for help or give back.”