With the Fox Television Stations as its anchor, the syndicated millennials-focused news show will also air on some Media General and Sinclair stations for four weeks.
Station Groups Taking ‘Top 30’ For Test Run
A new daily news show aimed at millennials will be tested for four weeks on stations owned by Fox, Media General and Sinclair starting next Monday, Fox Television Stations announced today.
The show is called Top 30, a weekday strip designed to present the top 30 news stories of the day in 30 minutes, according to FTS, which is taking the lead on the test. (The “30 in 30” format will actually be less than 30 minutes, when one takes this half-hour show’s commercial breaks into account.)
Still, the show’s format is meant to appeal to younger viewers who consume their news in “bite-sized” form,” said Stephen Brown, EVP, programming and development, FTS. “Everyone wants information, but quickly,” Brown said in a prepared statement. “The millennial voice and text is what we expect now from bite-sized news sources we find online and on mobile. Quick, fun, smart and fresh. That’s Top 30,” he said.
The show’s hosts will “deliver national and international topics with a millennial voice and edge,” FTS’s announcement said. The show’s three hosts are drawn from media that appeal to younger audiences: Cynthia LuCiette, a reporter for Yahoo; Hannah Cranston, host of a YouTube talk show called Think Tank; and Kevan Moezzi, a comedian who has appeared on NBC’s Last Comic Standing and Fox’s Laughs.
Stations testing the show include Fox’s WNYW and WWOR New York, KTTV Los Angeles, WTXF Philadelphia, WDCA Washington, WAGA Atlanta, KSAZ Phoenix, WTVT Tampa and KMSP Minneapolis.
Media General will test the show on KNVA Austin, Texas; WNLO Buffalo, N.Y.; WDTN Dayton, Ohio; WOTV Grand Rapids, Mich.; WHTM Harrisburg, Pa.; WTNH Hartford, Conn.; WNDY Indianapolis; WKRG Mobile, Ala.; WKRN Nashville; WPRI Providence, R.I.; and WSPA Spartanburg, S.C.
BRAND CONNECTIONS
Sinclair’s test stations are WTVX West Palm Beach, Fla., and WLFL Raleigh, N.C.
The Fox TV stations previously announced that the group will test another show this summer, Page Six TV — adapted from the gossip section of the New York Post — starting July 18.
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