WCIU Adds Rob Morhaim To ‘You & Me’

Weigel Broadcasting Co. announced Rob Morhaim as senior executive producer for You & Me This Morning on Weigel’s WCIU Chicago (DMA 3). The appointment is a transition in leadership and is effective immediately. Morhaim will be charged with developing content and ratings growth.

Morhaim is a seasoned media executive and producer of entertainment content for both TV and the Web. He’s overseen a wide variety of projects across various platforms, formats and. His most recent project, Momversation.com, is a mom-oriented blog, which he created and executive produced.

Prior to Momversation, Morhaim spent 14 years as a television producer and studio executive. At Big Ticket Television, a division of CBS/Paramount Television, Morhaim was VP of alternative programming and lead development of several shows, including Judge Judy and Judge Joe Brown. He moved on to Disney’s Buena Vista Productions where he developed and launched the  live syndicated talk series, The Tony Danza Show, also serving as the point-person for Live with Regis & Kelly. Later, he was recruited by NBC to consult on the development and production of a number of cable and first-run shows, including Deal or No Deal.

In addition to his television series credits, he’s also a multi award-winning documentary producer. Morhaim oversaw the production of Scared Silent: Exposing and Ending Child Abuse, hosted by Oprah Winfrey that drew an audience of more than 55 million viewers when simulcast on CBS, NBC and PBS

You & Me This Morning launched in October 2009 and is hosted live weekdays from 6 to 8 a.m. by Melissa Forman and Jeanne Sparrow. It covers topics ranging from local news, weather, entertainment, beauty and fashion, community features and events, home and family, health and fitness, as well as celebrity guests.