CBS News Rips DirecTV’s Sales Practices

A CBS Evening News story focused on complaints from consumers about the promotional subscriptions and prices new customers agree to pay for DirecTV and Internet service, but, the consumers said, AT&T does live up to.

(Satellite Business News) — The CBS Evening News last night featured a scathing report regarding the sales practices of AT&T’s DirecTV DBS service, which twice referred to the service as a “license to steal.”

The story, reported by CBS correspondent Anna Werner, focused on complaints from consumers about the promotional subscriptions and prices new customers agree to pay for DirecTV and Internet service, but, the consumers said, AT&T does live up to. As reported, allegations that new DirecTV customers signed a two-year contract for discounted prices but were not fully informed those prices were only for the first year of service were leveled against the DBS service by the Federal Trade Commission in a lawsuit filed in federal court in San Francisco in March 2015.

The CBS report last night never mentioned that case. The story began with CBS anchor Scott Pelley saying “some AT&T customers are complaining of a bait and switch” by DirecTV. In her voice-over, Werner said, CBS’s “investigation uncovered more than 4,000 complaints against AT&T and DirecTV related to deal, promotions, and overcharging in the past two years.”

The story also included taped telephone conversations between DirecTV subscribers and the DBS service’s customer service representatives in which the frustrated customers complained about being overcharged, only to be told that they were at fault.

Werner also reported that “customers who then decide to cancel the service often have to pay an early termination fee, which can cost hundreds of dollars.” She only mentioned twice in passing AT&T’s defense of its practices and statements that it does nothing wrong.

The story also featured a lawyer who made the claim that DirecTV’s operations are a “license to steal” because the service’s contract with customers does not permit them to file a lawsuit against AT&T and forces any unhappy subscribers into an arbitration proceeding the company pays for. But, Werner said, “out of nearly 150 million customers, only 18 went to arbitration for small claims [against DirecTV] in the past two years.”

BRAND CONNECTIONS

The lawyer also said the DirecTV subscriber agreement prohibits consumers from filing a class action lawsuit against the company, which Werner also noted. As reported, the FTC and AT&T/DirecTV told the federal court they had agreed on terms on a settlement of that lawsuit. But early last month, one of two sitting FTC commissioners wrote the court saying she would not vote in favor of the settlement terms unless DirecTV paid a bigger fine and made other changes to the terms.

Since then, the FTC has refused to comment on its rules that any settlement has to be approved within 30 days of its being submitted to the commissioners, or it is no longer valid.

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Elise Ivens-Barnes says:

June 16, 2017 at 2:25 pm

On June 7, 2017 I called DirectV about receiving their services. I worked for DirectV for 4 years as a Customer Retention Agent and left in December 2016 so I am very familiar with the service. I spoke with Josh who was in Florida and offered me the Choice package for $60 for 2 years (I know we offered that package for 1 year for $60 a month but he said he could give it to me for two years at that price) I did question him about the price for 2 years. I accepted it for the 2 years at $60 a month and he also offered me the premiums (HBO, Starz, Showtime and Cinemax) for 3 mo free which I accepted. My first bill came on June 15 for $113.99.

I called DirectV and spoke with Esti agent #BAG0440 who did nothing. I was on that call 20 minutes and asked for a supervisor and got disconnected. I told her I was offered DirectV for $60 a month for 2 years and HBO, Starz, Showtime and Cinemax free for 3 mo. My bill was $113.99 as I was charged for premiums of HBO, Starz, etc. and was only given the discount on my package for $60 a month for 1 year instead of 2 years.

Next I spoke with John agent #PC773G, who I asked for a supervisor and got disconnected again.

Then I spoke with Amanda agent # NL006X who I asked for a supervisor again and she transferred me to Kyle agent # AI976X. Kyle would do nothing to correct my bill so I asked to be disconnected. He transferred me to Dustin agent #99663. Dustin said I would be charged $240 early cancellation fee if I disconnected. I advised him I was not given what I was offered and would not pay any ECF. He then said he could escalate to the Back Office to give me the premiums 2 months free and see what they could do on the $60 a month for 2 years. I accepted that.

I am very familiar with this sort of issue happening with customers. I used to get calls all the time that a customer was not given what they had been offered. DirectV is very good about intimidating a customer by telling them they will have to pay $240 Early Cancellation Fee if they cancel. I have kept good records on everyone I have spoken to and what was offered.

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