2022 saw an increase in local stations using interactive sponsorships to improve advertising revenues.
2023 proves this wasn’t a one-off trend, as more stations adopt interactive sponsorships to provide value to their advertisers and differentiate themselves in a crowded broadcast marketplace.
Megaphone TV is the #1 interactive sponsorship platform for local stations, allowing you to boost advertising revenue and client campaign success.
What is Interactive Sponsorship?
Interactive sponsorship is simple:
When bundled with traditional station ad inventory, interactive sponsorship gives local stations powerful incentives for advertisers to choose them.
Megaphone TV clients that include interactive sponsorship in their advertising packages have increased the size of their ad bundles sold.
The most typical interactive sponsorship bundle sold includes the following:
On-Air
Branded Pop-Up
Digital Advertising
Interactive Sponsorship is Expanding Because Sponsors See the Results
Interactive sponsorship is seeing increased demand from local stations and advertisers because its unique branded content possibilities provide brands with results.
KOB Albuquerque Football Night Poll Sponsored by Melloy Nissan
We increasingly see auto dealers turning to interactive sponsorship to build their local brand and help drive high-ticket inventory off their lots – literally!
Using interactive sponsorship, KOB Albuquerque secured Melloy Nissan to sponsor their weekly Football Night poll question.
The mobile experience for the Melloy Nissan interactive sponsorship. The ability to instantly contact an advertiser is a powerful feature included with our interactive sponsorship platform.
Local dealerships like Melloy Nissan are integral to the revenue success of local stations.
Offering digital-friendly solutions that bundle well with a station’s ad inventory – like interactive sponsorship – is a great way to build continued long-term success.
KNWA Fayetteville: Pig Trail Nation Poll Sponsored by Signarama
Recently, KNWA expanded interactive advertising and promotional opportunities into their entertainment content.
Signarama (a supplier of a wide range of custom-made signs, banners & decals for buildings & vehicles) sponsors KNWA’s Pig Trail Nation Poll – a regular, in-broadcast poll covering Arizona sports.
The mobile experience for Signarama’s interactive sponsorship. Notice the ability for users to visit the Signarama website instantly.
Franchises like Signarama exist in every TV market, and almost all are facing similar challenges in driving customers to retail locations or visitors to e-commerce websites.
Interactive sponsorship makes it easy and affordable for franchisees to do both while building deeper brand recognition in their local communities.
Interactive Sponsorship Continues to Deliver ROIs for Local Stations
Being able to offer interactive sponsorship to advertisers requires a modest investment of time and capital by local stations – but the ROIs speak for themselves.
The ability to instantly convert viewers into buyers and leads for your clients is something that a typical 30-second commercial alone cannot do.
But as part of a bigger advertising package that includes traditional spots, on-air mentions, and graphics, interactive sponsorship improves campaign results, ad spending, and client retention.
If your station wants to boost revenues with interactive sponsorship, you can try Megaphone TV for free for 6 months. If you have any questions, please contact us at: [email protected].
Yusuf Gad is the VP of Marketing for Megaphone TV.
16 May 2024
23 May 2024
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