Ryan, Schillace Get Fox Marketing Posts

Shannon Ryan has been promoted to the newly created position of chief marketing officer at Fox Television Group. In addition, Darren Schillace has been named executive vice president, marketing at Fox Broadcasting Co. 

Effective immediately, Ryan will be responsible for overseeing all marketing and publicity areas for Fox, Twentieth Century Fox Television and Fox 21 Television Studios. Most recently, she was EVP, marketing and communications for FTG.

Schillace, who was SVP of marketing at ABC Entertainment, will manage Fox’s marketing strategy, media, social content marketing, affiliate and MVPD marketing, special operations and brand partnerships. He will report to Ryan.

Most recently, Ryan was responsible for all publicity and corporate communications, as well as creative services, talent relations, special operations and experiential marketing across FTG.

At the network this past season, she oversaw successful publicity launch campaigns for Fox’s Lethal Weapon, Star and The Mick, while managing outreach on Empire, Family Guy, The Last Man On Earth, Gotham, Lucifer and Brooklyn Nine-Nine, among others. On the studio side, she helped oversee PR campaigns for hits that include This Is Us, Speechless, Modern Family, American Horror Story, American Crime Story: The People V. O.J. Simpson and Feud. 

Before that, she was EVP of marketing and communications for Fox.  Ryan is a longtime member of Fox’s publicity staff, having originally joined the company as a coordinator.

Ryan received a Bachelor of Arts degree from Loyola Marymount University.

While at ABC, Schillace oversaw all marketing strategies for the network’s primetime, late-night and daytime programming, spanning on-air promotion, off-network creative, digital marketing, creative and social media, paid media, strategic partnerships and events.  In addition to Modern Family, Fresh Off the Boat and Speechless, he led the creation of ABC’s team to drive the direction of on and off-air marketing creative for such shows as Designated Survivor, Black-ish, How to Get Away with Murder, Desperate Housewives, Lost, Grey’s Anatomy and Dancing with the Stars.

From 2010 to 2012, he was VP of consumer marketing for OWN: Oprah Winfrey Network.  As part of the network’s executive launch team, Schillace was responsible for OWN’s marketing strategy, off-air creative, on-air scheduling and paid media.

Before that, Schillace posted his first stint with ABC, where he was VP, marketing strategy.  During his early tenure with the network, he managed all marketing strategy and research, digital strategy, paid media and marketing partnerships for ABC’s primetime and late-night slates.  He joined ABC in 2003 from Walt Disney Parks & Resorts, where he handled marketing strategy for EPCOT and Disney’s Animal Kingdom in Orlando.

Schillace, who started his career working in production and design at Random House, also worked at a number of advertising agencies, including Ogilvy & Mather and TBWA Chiat/Day.

He received a Bachelor of Arts in advertising from Penn State.