NAB Joins GENIVI Showcase At Automobility LA

The NAB and the GENIVI Alliance, a collaborative community of automakers and their suppliers developing open software for in-vehicle infotainment (IVI) and the connected car, are collaborating on automotive radio technology. NAB joins the GENIVI Showcase at AutoMobility LA 2017 at the Los Angeles Convention Center, Nov. 27-30.

The relationship between GENIVI and NAB stems from NAB’s PILOTprogram aimed at advancing broadcast technology and cultivating new media opportunities. PILOT provides a platform for innovation, an engine for incubation, a venue for testing new technologies and a forum for broadcaster education.

“Radio is an essential part of the fabric of our collective experience everywhere, and most notably in the car,” said NAB Chief Technology Officer Sam Matheny. “Our goal is to advance the in-vehicle radio experience for consumers by engaging with the automotive industry to capitalize on new and emerging technologies. GENIVI offers a unique opportunity to liaise with representatives from the entire connected car ecosystem.”

“GENIVI embraces technology collaborations, and we are excited about today’s announcement and are eager to co-develop specifications and open source components benefiting the automotive and radio industries,” said Steve Crumb, executive director, GENIVI Alliance. “Radio is the genesis of in-vehicle infotainment, and collaborating with NAB provides the opportunity to further advance radio technology and deliver other content for incorporation into the in-vehicle experience of the future.”

At AutoMobility LA 2017, NAB will be a part of the GENIVI Showcase in the Technology Pavilion.