Imagine Makes Moves In Ad Tech, Playout, Networking At IBC

Among the many announcements from Imagine Communications coming out of IBC (Sept. 13-17, RAI Amsterdam) at its stand 1.D61 are:

• It has extended its longstanding relationship with ITV, which will deploy a new generation of Landmark Sales (Landmark II) to better manage linear airtime sales across its increasingly diverse advertising ecosystem.
• Imagine Communications has been selected to provide an extensive phased infrastructure upgrade based on the field-proven Versio playout at the National Playout Centre (NPC) in Sydney, for NPC Media Ltd — a venture between Australia’s largest commercial broadcasters, Seven and Nine. Versio allows NPC Media to manage its current baseband/SDI infrastructure, and more swiftly and economically transition to a full range of software-defined, commercial off-the-shelf IP-based media services.

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